Anina Net 360Fashion Network Launch Products in Target Open House

San Francisco - Today is a momentous day. The model blogger is launching her products powered by 360Fashion Network in Target Open House. It's been a long road and hard work bringing #fashiontech to the forefront. When I started creating wearable tech, smart fashion, fashion tech, iot clothing, VR, AR, and producing my 360Fashion & Tech events - the fashion industry did not want to participate. They often said "who would download an app?" and "No one wants to ruin their image by selling online!" and "Virtual clothing? No one will try on digital shirts!" and the kicker: "I don't want technology in my accessories - I don't want to be tracked!"

Ummmm...do you carry your phone on you? You are already being tracked.

Times have changed since I started over 10 years ago building fashion tech solutions. Now, 3D Printing is becoming standard and trendy for it's look and feel for futuristic fashion lovers. Smart rings, smart watches, smart clothing is becoming more beautiful. Power is an issue and it's going into our handbags for sure.

So I am super proud to announce ALL our fashion technology products have been accepted into the Target Open House store and we are launching them today in a big event: http://futurejewelrysf.splashthat.com

Today we are on the front page of WWD and we have been picked up by YAHOO.

WWD: https://wwd.com/fashion-news/fashion-scoops/target-shines-a-spotlight-on-fashion-tech-1202764219/

YAHOO: https://www.yahoo.com/lifestyle/target-shines-spotlight-fashion-tech-165900434.html

 

What are we launching?

360Fashion Network Re charging wallets

360Fashion Network Smart Safety Ring

360Fashion Network iLLUMINATED JEWELRY with patented Ledpulse module

360Fash Tech "Totwoo Love" Kit

Stay Tuned! This is just the start #makersgonnamake #fashiontech #wearables #iot #smartfashion

PRESS: Page Online Sneak Peek at Qi Suit Powered by Intel Curie

 

Qi SUIT PRESS TEASER from 360Fashion on Vimeo.

Berlin, Germany - PRESS: Page-Online.de have given everyone a sneak peek at our upcoming launch with ROMASTER: The Qi Suit made with the 360Fash Tech "Gesture" Kit. 

The Qi Suit was a particularly challenging creation because of the obstacles we needed to overcome in order to create this incredibly tailored suit by Master Li - the Golden Scissors award winning tailor who recently died, with my work with him as his last great living legacy on this earth. Although I could not speak a single word with Master Li, we had another way to communicate that transcended language: we had the language of innovation. 

The main obstacle to this project was TIME. We only had 45 Days to complete this project and then launch it at Intel Developer Conference in Shenzhen May 13th, 2016. The second most prominent obstacle was CULTURE & LANGUAGE. The third most difficult obstacle was TECHNOLOGY.

TIME

With only 45 days to complete the project for the Intel Developer Conference 2016, we worked 45 days straight with very long hours up to 2:00AM the next day. We had to figure out the parts, order the parts, test the parts, and then build the LED patterns. Lack of sleep is not a good thing for a team because it leads to short tempers and not clear thinking. Some days we just had to roll up our sleeves and drink a lot of black tea.

CULTURE & LANGUAGE

With the whole team of 10 people speaking Chinese, I found myself challenged with only translation to help me explain and communicate how to execute the project. We had to revert to a lot of diagrams, and twice I had to pull in my friends who just for their kindness came in and solved the problems late at night. Also in using online project management software, the fashion team had no VPN's and were not able to follow the project in a "modern" way. The engineering team often did not get the whole specifications translated and thus we had mistakes that we had to re-do and would lose time. In these situations it is extremely important to be professional and to put your nose to the grindstone and not give up. To be flexible and willing to give up something but also to go back and re-do, including things that may have been lost in translation. #NeverNeverNeverGiveUp

TECHNOLOGY

Currently there are a lot of LEDs out there and we had to make quick decisions on what type we were going to sew into the suit. We made several tests and in the end forgot about LED Strips because it would be prone to fail on the weakest points: the soldering joints at the end of the strips. Flexible LED boards that we cut were too hard and would be extremely uncomfortable for the wearer. The final test, and ultimate choice were the LEDs in shapes on boards. This allowed us to create a poetic pattern, but had big enough holes on the back for us to solder them together with insulated thread.

Stay tuned for more of this epic story and the launch!

Anina Demonstrates Nokia City Lens to Beijing Design Week 2013

Anina demonstrates Nokia City Lens Augmented Reality app to Beijing Design Week Director. Talking about smart cities, and tools that can be used, location based Augmented Reality is an excellent solution!

China Daily report on 360Fashion Network during Beijing Design Week 2013

You can read the full article here!

People love Anina 3D... they get such a wow effect when they take photos! Upload yourself into 3D! Join our 3D Festival @北京国际设计周 @751时尚资讯网 @卢刚 http://yoopay.cn/event/3DFestival2013 @aninanet

What is NFC? NFC是什么？NFC means “near field communication” system.

NFC Technology

powered by 360Fashion Network

由360时尚网络提供技术支持

1、What is NFC? NFC是什么？

NFC means “near field communication” system. It uses an RFID tag and a built-in mobile phone reader to pass information between objects when touched together. An example of NFC is when people scan their Beijing metro card to enter the train area. The metro card uses an RFID chip to pass information to the metro card and allow the gates to the train area to open. The most common form of NFC used in fashion is to track freight on clothing items or shipments to protect against lost or stolen materials.

NFC是指“近距离无线通讯”系统。当两个物体相接触，它使用一种射频身份识别标签和一种嵌入手机的读码器，将信息从一个物体传输到另一个物体上。举个例子，当人们在乘坐地铁的时候刷卡进入，“一卡通”内就有一种射频身份识别芯片，它可以把信息传输到“一卡通”中。从而刷开地铁的闸机门。在时尚界， NFC功能普遍用于记录服装或者货物的重量，防止物品遗失或被盗。

2、How to use NFC and the ESMOD Technology Textile Collage? 如何使用NFC和ESMOD科技纺织品拼贴画？

a. Using the phone provided touch the phone to the fabric on the wall. 请使用所提供的电话接触展示墙上的纺织品。

b. The phone will vibrate and ask if it should display the information, click YES 电话会发出震动声并询问是否需要显示信息，请点击“是”。

c. The name of the fabric and information will be displayed on the screen of the phone. 电话上会显示出纺织品的名字和相关信息。

 

3、How can I use NFC in my business? 我如何在经营中使用NFC?

NFC can be used inside physical stores to download coupons and discounts from posters, create check-in areas for VIP guests, or link to additional information in the store environment. It can encourage new customers to come inside and try new collections, download an app to the mobile, or watch a video. NFC is useful because it is a 2-way communication and can be used in customer loyalty programs and events.

在实体商店中，您可以使用NFC下载海报上的优惠券和促销信息，开辟VIP客户登记区域，或者连接更多的商店信息。这样一来，能够鼓励新客户走进商店体验新品，并且用他们的手机下载应用程序，或者观看一段视频。由于NFC运用了一种双向通讯模式，所以它也可以用于增加客户忠诚度的项目和商业活动中。

Photoshop oh photoshop you are my friend

I used to feel that photoshop was not good in photos, but recently I've changed my tune slightly. You see, often these days photographers don't know how to really make light, so photoshop is their lighting tool. Who wants bad light? It would make anyone look ugly. Light is the key in a great photo to evoke emotions and paint the beauty of a person on film (or digital film). Just like Polaroid film or today's Instagram app, it softens the harsh lack of good light meters in mobile camera's. I think in some cases it makes the photo as we see it with our eye. Not in all cases of course, a lot of it is like oil painting to bring out the fantasy. Yet thank gosh for that magic photoshop cream--it certainly makes me feel beautiful and good about myself image....or that fabulous Instagram app.

Meeting Lisa Haydon and Sonny Caberwel two Indian top models at DLD Conference

The world is getting bigger and more global thanks to Burda Publishing and the stylish DLD Conference. This year they invited two top models from India to speak about the ever changing and emerging fashion market. Sonny has started a purely western India based online ecommerce store for his brand SherSing with massive success as is only possible in countries such as India, China, Russia, and maybe the USA because of the size of the markets populations. Sonny has teamed up with Lisa for the women's line and both are catering to the new Indian international customers. They say they are able to compete on price and quality by harnessing India's manufacturing market plus the insight into their own international experiences. Being an Internet company in an emerging market is not easy as they need triple protection (T1 line, cable, dual up, and 3G) just in case someone plows into one of their connection as they can't afford to wait two weeks for someone to come and fix it. Being in a market such as India requires hands on micromanagement so the two stay rooted in Bombay and Mumbai with only short trips to NYC. They will keep their international style for the brand but always have a twist to on the inside of Indian culture to remind them of their roots as they jet into the global future. Go model power!

Modaface and other makeup iPhone apps

Amsterdam, The netherlands -- I have recently been experimenting and looking into women focused apps of which there are not many. The modaface apps, although the best I have tried for putting on makeup, was difficult to use and after several times trying. I can not say that it is something I would use on a regular basis. However, not because they don't build great apps, as I said, they were the best I tried so far, but because I don't think the augmented reality is yet there from a technical point of view.

For example, the base (foundation) that made my skin look better, was a lighter color than I could ever wear in real life, however from a photoshop perspective it made me look better in the photo. Also, there was no concealer to hit my spots (yes too many dairy products and Beijing pollution). However, in the make up app and the beauty app were nice to use for the eye shadow trials. This was the best feature of the app and the blush. The eyeliner was a disaster and the mascara did not match up very well. I thought the positioning poi's worked best, because with the makeup app by modaface, I had to hold my iPad too close and at a downward angle to have my eyes line up in the eye circles. Also, the most impressionable eye makeup was the darker colors. What made it interesting was to see WHERE to place the makeup colors. This was really the point that gave me value that could teach me how to do it on my own.

The hair trials were a total disaster as you can see because they kept the face shape of the superstar (and I question if they have permission to use those superstar photos) and of course there was no short red hair or long for me!

Overall I think virtual makeup and clothes have a long way to go, but for sure modaface is the best app I've seen so far keep my attention.

Girls in TechCrunch

Beijing, China - TechCrunch Disrupt Beijing Event - Women in Tech Coverage
I recently had the pleasure of being invited to the TechCrunch Beijing event on October 31-November 1st. It was quite epic as the French decided to participate in their favorite pastime and strike at the airport. I waited a lovely 8 hours until my flight, having woken up at 5am with no alert that there was a strike. I arrived half way through with a big luggage to the event. Trying to hide it behind the reception, I quickly made my way into the hall to listen to the presentations half asleep.

I quickly woke up as I saw a stunningly beautiful woman on the stage interviewing one of the speakers named Sarah Lacy. Confident, savvy, and with a dark red lipstick with long hair, she announced that she had just had a baby and had none the less left her family to attend to the TechCrunch Disrupt event.

During the break, I went to say "Hi" to some of the speakers and as I was over in the press section I started to see other beautiful, savvy, women walking around with clipboards and official TechCrunch badges. I approached one of them only to find she was not at all fierce and intimidating but rather lovely, kind, and helpful. As I thanked her for their invitation, I also mentioned how excited I was to have so many fashion focused topics to write about for 360Fashion Network's tech section. It was a surprize as 360Fashion Network has been so long the lone duck in that sector. She smiled at me and said that I should talk to another beautiful, sexy, woman typing furriously at her laptop who manned the fashion news on TechCrunch.

My head started spinning, asking what was going on here--there seemed to be no men heading up the TechCrunch Beijing event--I was finally surrounded by beautiful, smart, techy women! So hats off to Mr. Arrington, who as baggy-eyed as he is from lack of sleep, bad diet, and surely the attacks he's gotten recently from the industry, for hiring such accomplished, successful, beautiful, smart, women to man up his portal and work within his organization. For this, he's done an great job--I can even find it in my heart to forgive him for calling me a clown on TechCrunch reviewing my Anina Dress Up Game and insulting my CMO for wearing an above the knee skirt (Go Arrington for painting a positive image for women and supporting them in such a crude way--sarcasm). So how does it come that he has had such a change of perspective, a revelation to hire so many wiked girls?

I'm really happy not to be alone and wish those beautiful women to come again soon to Beijing and meet the fantastic techy Chinese CEO's and entrepreneurs over here. I hope they will also be at Le Web this year to meet again. Thank you also for having so much great food for our tech portal with all the fashion focused start-ups! Bravo! Keep going!

Read the reviews of the event here.