I watched the movie and found some interesting points:
Paris Hilton is the one who leads the online influencer internet revolution.
Getting new photos in a models' book is one of the most important things to the career and evolution of the fashion model. The book is like a CV, showing all the work experience and "level" of the model. Clients looking at the model's book can understand if this model is a working model, if she/he has enough experience to handle the job, and of course, what they look like on camera.
Many times models travel to a country and stay for 3 months, and then return to their hometown or move on to another market, leaving their past agents to collect any photos/tearsheets that they maybe have done, but had not published during their time in that country. This can often be a nightmare as agents have a new batch of girls coming into the country and have already forgotten about the last model. As their business is on turnover, they are not concerned with "the last batch", unlike in markets such as Europe, where the models may return periodically, Asian markets often have the models leaving and not returning again. So the question is, how does the model manage to collect their tearsheets?
First, as a model, try to get as much information about the client, the name of the client, or photostudio as possible. We all know it's not professional to take the contact information of the client, photographer, etc and may make your agent mad if you do so--they may think that you will work with them directly. However, in markets such as Asia, I would recommend most definitly to get the telephone number/email of the assistant, photographer, or the photostudio, and then if your agent doesn't follow up, I most certainly contact them. For example, I have been chasing these photos here for 6 months because I knew the shooting was so successful and great photos. Asking my agent repeatedly, he got no results for whatever reason. I finally asked him to give me the contact of the client so that I could try. The client finally gave me 3 photos from the shooting for my book.
Persistance. The only way is to keep asking your agent. Keep it in their mind--they have so many girls to take care of you will need to send them a reminder. If this is not successful, then go for the client and write them a sweet note thanking them for the job and asking if you could receive any beautiful photos from the shooting. If they were to ever ask you to work with them directly, you can simply refer them back to your agent for any job booking. This way you avoid any conflicts and return the client to your agent for work matters and you still get the photos for your book.
I was so thrilled when I finally got to shoot with my blogger and model soulsister, Zanita. After following her for many months she finally had a moment to shoot with me and the photos turned out so magical. Here is my backstage story with videos where I share with you the full scenario, and here is the post about the shooting on Zanita's blog.
Russian models have a lot of Russian style. But this girl really blew me away in her awesome red and black pattern angora dress with funky overcoat. Great look i'd love to have myself in a cool location.
Not being able to be in two places at the same time, I missed the DLD Conference in Beijing and the big casting for China Fashion Week. There are clients that know me so I'm still busy so it's straight to castings I go with my various bookers like little red ridding hood.
It's China Fashion Week and this year the word on the street is that they are using less foreign girls and more Chinese models. So the competition is fierce between foreign models.
Because I'm well known in China, the Chinese models know me. I always try to speak the little chinese I know with them, and they think I am a cute little doll. I'm like the odd Chinese Model with Red Hair.
Models have the best style and in the ancient times of fashion before there was something called a stylist, the model would do all the styling. Maybe that is why beauty in those days had a different esthetic: models had to have the x factor, beauty, style, and brains.
Today, I do a quick shoe check to see what's coming up on the radar for the chinese market. No better place to catch a trend then on a model's dainty toes.
It's already happening. I heard some whispers about it on one of my latest trips but this is the first time I have actually seen a model without a book-instead, using an ipad!
It makes sense in a world where magazines are closing and opening online. Where catalogs are getting digitized by MobileMAGS (http://bit.ly/mobilemags). With the growing attention to eco leading to a forced paper shortage, models of course would be the first trend setters to jump ship from carrying the outdated, heavy, portfolio idea. And here, a Chinese model is in the lead!
At the Jefen casting the first model I've ever seen with an ipad in hand. I think the main reason would be is if you do a lot of runway, your main source of images are on the internet-so why print them out?
This holy grail of paper has to die in the world. And the iPAD is clearly leading the way. You can't do that on a kindle. I'm feeling suddenly very far behind. . .
This week it has been non stop foreign brands showing in the china fashion week time. Not in the china fashion week official calendar, but during the fashion week they will have lots of private showings. Makes sense since the buyers will be in town, show it around. New foreign brands take advantage too by leveraging the fashion week hype.
But that means increased competition for models, foreign and local. The Y3 casting drew over 50 models to strut their stuff. I wonder if Mr. Yamamoto will be in town himself?