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iPAD Set to Revolutionize the Modelling Industry

It's already happening. I heard some whispers about it on one of my latest trips but this is the first time I have actually seen a model without a book-instead, using an ipad!

It makes sense in a world where magazines are closing and opening online. Where catalogs are getting digitized by MobileMAGS (http://bit.ly/mobilemags). With the growing attention to eco leading to a forced paper shortage, models of course would be the first trend setters to jump ship from carrying the outdated, heavy, portfolio idea. And here, a Chinese model is in the lead!

At the Jefen casting the first model I've ever seen with an ipad in hand. I think the main reason would be is if you do a lot of runway, your main source of images are on the internet-so why print them out?

This holy grail of paper has to die in the world. And the iPAD is clearly leading the way. You can't do that on a kindle. I'm feeling suddenly very far behind. . .

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anina-london-20102468.jpg

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