POGO, a South African based company, developed the software and is looking to benefit from the growing demand for mobile phone applications in the youth market. The application entered the market in May 2006 after several months of development and testing.
“The software application brings Internet based peer-to-peer technology to the mobile phone. This is the first commercially successful application of file sharing software in the wireless market,” said Jaysen du Plessis, managing director of POGO.
POGO allows users to share ringtones, music, games, videos and themes. The application also allows users to send messages at 1c per SMS as well as access classifieds, body weight calculator and car performance facilities.
POGO is downloadable to all GPRS and 3G mobile phones that are Java and WAP (wireless application protocol) enabled. The application is compatible with all phone types.
POGO carries a once-off download fee and is accessed by sending the POGO keyword to the shortcode 4 20 30. This premium rate service is charged at R30. POGO does not bill for any further use of the file sharing facility and users pay only for the airtime to access the Internet.