PRESS: Page Online Sneak Peek at Qi Suit Powered by Intel Curie


Qi SUIT PRESS TEASER from 360Fashion on Vimeo.

Berlin, Germany - PRESS: have given everyone a sneak peek at our upcoming launch with ROMASTER: The Qi Suit made with the 360Fash Tech "Gesture" Kit. 

The Qi Suit was a particularly challenging creation because of the obstacles we needed to overcome in order to create this incredibly tailored suit by Master Li - the Golden Scissors award winning tailor who recently died, with my work with him as his last great living legacy on this earth. Although I could not speak a single word with Master Li, we had another way to communicate that transcended language: we had the language of innovation. 

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The main obstacle to this project was TIME. We only had 45 Days to complete this project and then launch it at Intel Developer Conference in Shenzhen May 13th, 2016. The second most prominent obstacle was CULTURE & LANGUAGE. The third most difficult obstacle was TECHNOLOGY.

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With only 45 days to complete the project for the Intel Developer Conference 2016, we worked 45 days straight with very long hours up to 2:00AM the next day. We had to figure out the parts, order the parts, test the parts, and then build the LED patterns. Lack of sleep is not a good thing for a team because it leads to short tempers and not clear thinking. Some days we just had to roll up our sleeves and drink a lot of black tea.


With the whole team of 10 people speaking Chinese, I found myself challenged with only translation to help me explain and communicate how to execute the project. We had to revert to a lot of diagrams, and twice I had to pull in my friends who just for their kindness came in and solved the problems late at night. Also in using online project management software, the fashion team had no VPN's and were not able to follow the project in a "modern" way. The engineering team often did not get the whole specifications translated and thus we had mistakes that we had to re-do and would lose time. In these situations it is extremely important to be professional and to put your nose to the grindstone and not give up. To be flexible and willing to give up something but also to go back and re-do, including things that may have been lost in translation. #NeverNeverNeverGiveUp


Currently there are a lot of LEDs out there and we had to make quick decisions on what type we were going to sew into the suit. We made several tests and in the end forgot about LED Strips because it would be prone to fail on the weakest points: the soldering joints at the end of the strips. Flexible LED boards that we cut were too hard and would be extremely uncomfortable for the wearer. The final test, and ultimate choice were the LEDs in shapes on boards. This allowed us to create a poetic pattern, but had big enough holes on the back for us to solder them together with insulated thread.

Stay tuned for more of this epic story and the launch!

Frankfurt Style Awards Sponsorship 360Fash Tech Kits 2016


Frankfurt, Germany - SEPTEMBER 23RD - In my mission to empower fashion designers with good technology, I've decided to sponsor the Frankfurt Style Awards with our 360Fash Tech "Solar Bag" Kit and LED Ribbons. I love that the solar panels are flexible crystalline and 22.9% efficient - the highest efficiency that I have seen in the world. I really want to see what a fashion designer can create with this kit that charges a phone.

The Frankfurt Style Awards are unique because they bring together over 500 schools across Germany to showcase their vision of the future:

"The TOP60 fashion designer of tomorrow are presenting their unique designs in an world premiere. This year the partner country China is in our spotlight. Join us when we clear the stage for the FRANKfurtstyleaward 2016, showcasing a glamorous fashion show and Gala in the Alte Oper in Frankfurt on September 23rd , with a jubilant award ceremony, Chinese show acts, an amazing vocal artist, after show party und many more cultural highlights!"

If you are in Frankfurt and attending the Gala event, we will have a creative space where you can see several of the products made with our technology and meet our local team from International Designers Network.

Part of why I was really interested in this sponsorship with the Frankfurt Style Awards is because our team could reach out to 500 schools and show them how our kits can be used as a tool to teach their students integration and design with wearable computing. With minimal knowledge the fashion teachers can bring electronics into their classrooms with step by step instructions and support. It's really important that the next generation designers have the skills needed to approach the hyper-connected world we are moving into.

In the period from 26 August to 19 September all fashion enthusiasts may enjoy voting on line. On the Facebook page of Frankfurt Style Award you can click through the gallery of finalists and vote by a "Like" for his favorites. The three designs with the most "likes" are nominated for the Public Choice Award. Then on the evening gala on 23 September at the Alte Oper Frankfurt the audience will applaud the winner Frankfurt Style Award and he/she will receive a 360Fash Tech Prize!

After that, and with their new solar powered designs, the new creations will be showcased in the Shanghai during Shanghai Fashion Week 2016.

CRI Radio & TV Interviews Anina Net in Beijing, China about 360Fashion Network

Ever wonder what it is that I am doing in China all this time? Well, here's your chance to see it. CRI Radio followed me around during our 3D Festival rampup and you get to see me building the robotic dress, talking about fashion and tech, and executing the 3D Festival exhibition. It's pretty go-go-go and at the same time it's pretty much fun. It is certainly not easy, but in the world where we get to choose what we want to do, I am following my passion.

Women & Media

Cause and Effect: How the Media You Consume Can Change Your Life from Miss Representation on Vimeo.

I recently have been turned on to an organization that is creating change for women by opposing the sexism that appears on the internet. My eyes were made open to this by my friend YingYing who is an active feminist and remains feminine. I didnt really know that I also shared these feelings because I am often the paun in front of the camera doing whatever the photographer is asking me to do.

Recently I was appauled by the GO DADDY television commercials and embarrassed to say that I host my main domains with Go Daddy even though they have often made mistakes and made me loose domains due to messups on their system, like the one that drove my lost domain price up to 10,000 dollars (thank you go daddy) due to a "glitch" in their system that made me compete against myself with out to notify me. How can I keep my domains hosted at Go Daddy when they clearly demean and damage the image of women? It's complicated to move the domains to another host, but I shall indeed take the time to do it because I can clearly see that Go Daddy think that as a woman, I"m useless in technology because we have CARL, actually keeps everything running. That may be true for Go Daddy, but it's not true for my friend Heather Hobson who is one of the most talented network engeneers in the world (my statement) and keeps the T1 lines up on Times Square running day and night. I'd love to hear her opinion of the Go Daddy commercials.


Newest Miss Representation Trailer (2011 Sundance Film Festival Official Selection) from Miss Representation on Vimeo.

You can have a look yourself at them here:

Poor Charlene...I wish you would study computer science instead of just petting that otter and sending senators into early retirement. What about Selina? SHE gets all the attention and Wayne pays attention.

After seeing this movement "MISS REPRESENTATION" I cant help but feel responsable in part as a fashion model. Although I dont design the campaigns, nor shoot them, I am responsable for my actions in front of the camera. I admit it. I fall into the trap of playing the SEXY woman because that's what is required of me. The photograher says "More Sexy, Anina. Open your lips." and I do it. The other day on a shooting I suddenly becamse aware of myself kneeling and gripping the male model's leg...or caressing his hand with a fake kiss as he towered over me. Sure, I'm not really a SEXY girl--I'm like a high class power woman style, and yet, those power women in fashion seem to be dominatrix style characters who controll everything and are super smart with billions in the bank (how did they get them? Marry rich in the inference). I also can totally understand the model who plays the role of Charlene or Selina, because what they really are thinking (and I have thought it too!) is that the advertsing TVC residuals are going to be big and in her pocket!

At one point I'm becoming a for women and technology, and I still work as a model (when they call with $$ in their hand why should I say no as a young entrepreneur) which I find a nice break from computers and business (contracts sometimes do my head in!). At which point do I become more concious of what I'm projecting in the media. If you have seen my most recent photoshoots, in Agenda Magazine, and this month's LIfestyle Magazine, you will see the type of images that I am making (literally putting the concept together and the photoshoot together with the photographer) they are projecting a positive self image for women and technology. Only by seizing the controll myself, can I controll the image. When I"m working for a client, I am at the beck and call of the brand. 

About Being Sexy. Yes, every girl (woman) wants to be considered attractive and for centuries we have dressed up, sung, needlepointed our way to show our talents like in the modern day talent competitions (can you tell I recently watched Marie Antoinette) in order to raise ourselves out of the economic crisis by "selling" ourselves to men. Most of the time I operate my energy levels as neuter central--not male or female--I'm just me. I dont think about what gendor I am because I"m focused on other things. When it comes to an event, suddenly I have to dress up and perform to people and then I'm made more aware that I am feminine against the masculine people I meet. It's a balance--but how to find the middle between being sexy/powerful/adored/admired and portraying a positive self image for women? What is the positive self image for women? Is it a neuter central or non-feminist way? Is it a no-sexy zone? What is it?

I dont have the answer.

The Web is Dead -- All Hail the Mobile King

Someone emailed me the other day telling me that I should "give it up" and realize that no one reads my blog. In many ways it is true--I am more on facebook now these days and building up my Anina Dress Up facebook page to promote my iPhone game and website (which has over 1500 people signed up to the newsletter and 20k registered and active users without any promotion--yeah!), along with really posting a lot on my Sina Weibo (9000 followers) and RenRen (5500 followers). The primary reason for this is because Sina Weibo is not blocked in China (I have a Windows Phone 7 device and to my knowledge there's no way to set a proxy easily or at all) and I've recently become super active on facebook thanks to my new favorite browser, ROCKMELT (I love you Rockmelt! Please integrate Chinese social media!).

That doesn't mean that no one is listening to my blog when I do write--or that because my blog has been around for so long it has a high googl search engine ranking, or that the term "Model Blogger" doesnt call me up in the first position because I really was the first model blogger (Thanks to Marc Canter who is really brilliant--he explains everything to me in the tech world in fashion terms. I love it.) The person who criticized me said that no one is following my blog according to the alexa ranking--well that's just web views. Actually, all the traffic has switched to RSS followers, and then to all the mobile apps downloaded with my blog inside, and when I do blog something it posts on my facebook page (2500+ followers) and people comment--on the facebook post. The conversation has shifted, and that doesnt mean the blog is any less meaningful. It means that the replies and the views come from other places. 

Additionally, I am happy to say short things on facebook, but when I want to really talk about something, I do it on my blog. Although sparingly now, when I do blog something, it's because it's super important to me and I want to take the time to write about it. Back in 205-2006 I rapidly saw the bloggosphere take shape, in 2007-2008 everyone else in the fashion industry finally caught on, and I already moved on and predicted that the blog would evolve into a publication. I remember telling Imran Amed exactly that--and indeed, his blog, THE BUSINESS OF FASHION (my idea and point of view to him!) has evolved off the blog and into a online newspaper. Voilla right again, just way ahead of the times.

Although I don't blog every day mainly because Typepad doesnt have a mobile client that works for Windows Phone 7 and I can't make a proxy work on the phone to get to their mobile site, I do feel that when I want to say something long, it should be here.

Recently, I've starting writing my book about women and entrepreneurship with the help of my friend and interviewing lots of super (role) models. You can be sure that I'm looking back on my past blogs when I first started to get the idea to write about modelling and grab those posts to put into the book. I knew then that I would be writing a book, so I blogged certain chapters so that I could recouperate them later--thank you for the blog.

I read blogs every day, and I have seen a shift from long blog posts to shorter tweet style posts to pinterist style posts to full on photoblogs. I am not sure how I feel about this shift. First, I think there's a real lack of credting going on of photos, and sources. Second, I feel that if other people didn't have the possibility to write blog posts, I would really have a lack of information. Recently I wanted to find out how to create irrigation for my houseplants--I found so much information online thanks to pinterist that lead me to blog posts with the HOW TO explanation on them.

Yes, is facebook easier to jot down a short note and post a photo? Yes, because I can do it from my ROCKMELT--is it a hassle to login to Typepad and click 4 buttons before I can create a blog post? For posting videos, yes. Do I maintain my blog by email to blog? Yes, great. Could Typepad help me out by creating a blogging tool for my phone--I wish. Could I get a proxy working on my phone--in my dreams.

Maintaining social media and social connections and social contact is very hard in todays world because we give so much time to work, work, working for our dreams. Thanks to these great tools though, I'm starting to do better and keep better in contact across all my social medias spanning the globe. Do I wish RockMelt would integrate sina weibo--yes you betcha. Am I excited to upgrade my MACBOOK PRO to the new IOS so it will work with Chinese social media--I cant wait till all the bugs are fixed and I can install it.

Is the Web dead? Not sure about that. Is this the Mobile Era--absolutely.

What is NFC? NFC是什么?NFC means “near field communication” system.

NFC Technology

powered by 360Fashion Network


1、What is NFC? NFC是什么?

NFC means “near field communication” system. It uses an RFID tag and a built-in mobile phone reader to pass information between objects when touched together. An example of NFC is when people scan their Beijing metro card to enter the train area. The metro card uses an RFID chip to pass information to the metro card and allow the gates to the train area to open. The most common form of NFC used in fashion is to track freight on clothing items or shipments to protect against lost or stolen materials.

NFC是指“近距离无线通讯”系统。当两个物体相接触,它使用一种射频身份识别标签和一种嵌入手机的读码器,将信息从一个物体传输到另一个物体上。举个例子,当人们在乘坐地铁的时候刷卡进入,“一卡通”内就有一种射频身份识别芯片,它可以把信息传输到“一卡通”中。从而刷开地铁的闸机门。在时尚界, NFC功能普遍用于记录服装或者货物的重量,防止物品遗失或被盗。

2、How to use NFC and the ESMOD Technology Textile Collage? 如何使用NFC和ESMOD科技纺织品拼贴画?

a. Using the phone provided touch the phone to the fabric on the wall. 请使用所提供的电话接触展示墙上的纺织品。

b. The phone will vibrate and ask if it should display the information, click YES 电话会发出震动声并询问是否需要显示信息,请点击“是”。

c. The name of the fabric and information will be displayed on the screen of the phone. 电话上会显示出纺织品的名字和相关信息。


3、How can I use NFC in my business? 我如何在经营中使用NFC?

NFC can be used inside physical stores to download coupons and discounts from posters, create check-in areas for VIP guests, or link to additional information in the store environment. It can encourage new customers to come inside and try new collections, download an app to the mobile, or watch a video. NFC is useful because it is a 2-way communication and can be used in customer loyalty programs and events.