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MobiAD » BMW: Driving Mobile Innovation An interview with Marc Mielau Innovation Manager for Mobile Marketing

A brilliant article not to be missed on how BMW are using mobile to market their automobiles and help customers gain valuable, timesaving information. A definite must read: MobiAD » BMW: Driving Mobile Innovation  An interview with Marc Mielau  Innovation Manager for Mobile Marketing.

BMW is one of the world’s most recognizable brands. As part of their on-going effort to build stronger connections with consumers, BMW has established a Marketing Innovation Department, which, among other things, has responsibility for developing mobile advertising and marketing.

Marc Mielau is the Innovation Manager for Mobile Marketing at BMW. In this two-part interview Marc explains how a major brand like BMW with a large complex organization can effectively address new opportunities such as mobile advertising and marketing, and he shares several of the very interesting campaigns that BMW has run.

zoozoom Heidi Klum Project Runway Online Game

zoozoom Heidi Klum Project Runway Online Game

I was happily clicking away, making good fashion choices when I hit a wall and found a choice I could not make. Both dresses would be fun to wear in the same circumstance! As I was playing the game, I was thinking about all the Data Mining that could be done on people's choices as they play the game. What fortune telling machine could they create using web 2.0 if designers would know how to read the information and predict trends.

Adobe Announces Multi Screen Strategy

Check out the rest of the speech here.

nokia christmas collection showroom paris

Yes had to stop by and see the christmas collections. There was the special edition prism collection. Loved the purple.

nokia christmas collection showroom paris

By far my pick for best seller. I loved the feel of this phone in my hand. I wanted one so much. It is only a phone. Not even a camera. But so cute. Of course i wish it had the s60 platform in it.

nokia christmas collection showroom paris

By far these candy cane phones are so cute with mirror series. Loved it. Had to ask again, Why no s60?

nokia e series phone -lionel Dejean phone

If ever there was a more perfect match. The e series and scouting industry. Constantly travelling to model conferences to scout models. Nokia christmas selection please send him a device for christmas. He's still got a 7610 from round a. This guy needs wifi!

Nokia Christmas showcase in Paris

I'm a phone fiend. One could even say I'm a Nokia fiend (I have at least 3 in my bag right now and have had 10 or so different Nokia over the years).

So of course, last night I jumped at the opportunity to go to the Nokia Christmas showcase afterwork party!

I could tell you about the new N96, or the new E series but what I really want to talk to you about is this:

Eco phones!
The one on the left is going to be part of the upcoming layout and will have an intelligent charger that you can leave plugged in, it will NOT consume any energy. The one on the right is a concept phone: Remade is made entirely of recycled material: Coke cans for metal, tires for the plastic parts, etc.

Also, Nokia is partnering with various companies to offer a we:recycle box where you can drop your old phone, 5€ will go to the WWF of France.

And I was lucky enough to catch Xavier for a presentation of the eco phones!

Comments Moderated: English and the Web

Just spotted "Comments are moderated, and will not appear on this weblog until the author has approved them."

Are you sure you mean the "author" or should it not read "until the moderator has approved them?" The authors approve or else they wouldn't have made comments in the first place.

...

An author in this case would refer to the person who wrote the blog, however sometimes in cyber space meanings start warping according to your personal perspective.

SXSW PANNEL - PLEASE VOTE

Ladybrille has proposed for SXSW 2009 Interactive Festival! This year, Ladybrille had the pleasure of being an invited guest to the awesomely HUGE SXSW conference by G. Kofi Annan of Annansi Chronicles. While there, Ladybrille saw an opportunity to get the fashion industry involved and when invited to submit an idea, we quickly jumped on it. PROPOSED IDEA: "Creating a Fashion E-Presence With Social Media and New Technologies."

DATE AND LOCATION: Austin, Texas March 13-17 2009

PANEL DESCRIPTION: Social media and new technologies have changed the way products and services are marketed. While a few fashion industry leaders have embraced the social media movement, many have been reluctant. This panel explores the benefit of social media and how fashion businesses can increase their bottom line by embracing it. VOTING TAKES SECONDS!: Our idea is now up for your votes! Please VOTE now to add Creating a Fashion E-Presence With Social Media and New Technologies to SXSW Interactive 2009 festival!

Sample confirmed names that will be panelist speakers at our panel:
Lesley Scott- Editor in Chief/Publisher Fashion Tribes http://www.fashiontribes.com/ ,
Samir Arora- CEO Glam Media http://www.glam.com/,
Anina CEO & Founder, Anina.net, http://www.anina.net/ ,
Uduak Oduok, Editor in Chief/Publisher, Ladybrille http://www.ladybrille.com/ [Moderator],
Yetunde Taiwo, CEO & Founder ICY Works, http://www.icyworks.com/ .
Names pending confirmation are Brian Sugar, Founder & CEO Sugar Inc., http://www.sugarinc.com/ and Pasha Sadri of http://www.polyvore.com/.