Anina demonstrates Nokia City Lens Augmented Reality app to Beijing Design Week Director. Talking about smart cities, and tools that can be used, location based Augmented Reality is an excellent solution!
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1、What is NFC? NFC是什么？
NFC means “near field communication” system. It uses an RFID tag and a built-in mobile phone reader to pass information between objects when touched together. An example of NFC is when people scan their Beijing metro card to enter the train area. The metro card uses an RFID chip to pass information to the metro card and allow the gates to the train area to open. The most common form of NFC used in fashion is to track freight on clothing items or shipments to protect against lost or stolen materials.
2、How to use NFC and the ESMOD Technology Textile Collage? 如何使用NFC和ESMOD科技纺织品拼贴画？
a. Using the phone provided touch the phone to the fabric on the wall. 请使用所提供的电话接触展示墙上的纺织品。
b. The phone will vibrate and ask if it should display the information, click YES 电话会发出震动声并询问是否需要显示信息，请点击“是”。
c. The name of the fabric and information will be displayed on the screen of the phone. 电话上会显示出纺织品的名字和相关信息。
3、How can I use NFC in my business? 我如何在经营中使用NFC?
NFC can be used inside physical stores to download coupons and discounts from posters, create check-in areas for VIP guests, or link to additional information in the store environment. It can encourage new customers to come inside and try new collections, download an app to the mobile, or watch a video. NFC is useful because it is a 2-way communication and can be used in customer loyalty programs and events.
I used to feel that photoshop was not good in photos, but recently I've changed my tune slightly. You see, often these days photographers don't know how to really make light, so photoshop is their lighting tool. Who wants bad light? It would make anyone look ugly. Light is the key in a great photo to evoke emotions and paint the beauty of a person on film (or digital film). Just like Polaroid film or today's Instagram app, it softens the harsh lack of good light meters in mobile camera's. I think in some cases it makes the photo as we see it with our eye. Not in all cases of course, a lot of it is like oil painting to bring out the fantasy. Yet thank gosh for that magic photoshop cream--it certainly makes me feel beautiful and good about myself image....or that fabulous Instagram app.
The world is getting bigger and more global thanks to Burda Publishing and the stylish DLD Conference. This year they invited two top models from India to speak about the ever changing and emerging fashion market. Sonny has started a purely western India based online ecommerce store for his brand SherSing with massive success as is only possible in countries such as India, China, Russia, and maybe the USA because of the size of the markets populations. Sonny has teamed up with Lisa for the women's line and both are catering to the new Indian international customers. They say they are able to compete on price and quality by harnessing India's manufacturing market plus the insight into their own international experiences. Being an Internet company in an emerging market is not easy as they need triple protection (T1 line, cable, dual up, and 3G) just in case someone plows into one of their connection as they can't afford to wait two weeks for someone to come and fix it. Being in a market such as India requires hands on micromanagement so the two stay rooted in Bombay and Mumbai with only short trips to NYC. They will keep their international style for the brand but always have a twist to on the inside of Indian culture to remind them of their roots as they jet into the global future. Go model power!
Amsterdam, The netherlands -- I have recently been experimenting and looking into women focused apps of which there are not many. The modaface apps, although the best I have tried for putting on makeup, was difficult to use and after several times trying. I can not say that it is something I would use on a regular basis. However, not because they don't build great apps, as I said, they were the best I tried so far, but because I don't think the augmented reality is yet there from a technical point of view.
For example, the base (foundation) that made my skin look better, was a lighter color than I could ever wear in real life, however from a photoshop perspective it made me look better in the photo. Also, there was no concealer to hit my spots (yes too many dairy products and Beijing pollution). However, in the make up app and the beauty app were nice to use for the eye shadow trials. This was the best feature of the app and the blush. The eyeliner was a disaster and the mascara did not match up very well. I thought the positioning poi's worked best, because with the makeup app by modaface, I had to hold my iPad too close and at a downward angle to have my eyes line up in the eye circles. Also, the most impressionable eye makeup was the darker colors. What made it interesting was to see WHERE to place the makeup colors. This was really the point that gave me value that could teach me how to do it on my own.
The hair trials were a total disaster as you can see because they kept the face shape of the superstar (and I question if they have permission to use those superstar photos) and of course there was no short red hair or long for me!
Overall I think virtual makeup and clothes have a long way to go, but for sure modaface is the best app I've seen so far keep my attention.
Beijing, China - TechCrunch Disrupt Beijing Event - Women in Tech Coverage
I recently had the pleasure of being invited to the TechCrunch Beijing event on October 31-November 1st. It was quite epic as the French decided to participate in their favorite pastime and strike at the airport. I waited a lovely 8 hours until my flight, having woken up at 5am with no alert that there was a strike. I arrived half way through with a big luggage to the event. Trying to hide it behind the reception, I quickly made my way into the hall to listen to the presentations half asleep.
I quickly woke up as I saw a stunningly beautiful woman on the stage interviewing one of the speakers named Sarah Lacy. Confident, savvy, and with a dark red lipstick with long hair, she announced that she had just had a baby and had none the less left her family to attend to the TechCrunch Disrupt event.
During the break, I went to say "Hi" to some of the speakers and as I was over in the press section I started to see other beautiful, savvy, women walking around with clipboards and official TechCrunch badges. I approached one of them only to find she was not at all fierce and intimidating but rather lovely, kind, and helpful. As I thanked her for their invitation, I also mentioned how excited I was to have so many fashion focused topics to write about for 360Fashion Network's tech section. It was a surprize as 360Fashion Network has been so long the lone duck in that sector. She smiled at me and said that I should talk to another beautiful, sexy, woman typing furriously at her laptop who manned the fashion news on TechCrunch.
My head started spinning, asking what was going on here--there seemed to be no men heading up the TechCrunch Beijing event--I was finally surrounded by beautiful, smart, techy women! So hats off to Mr. Arrington, who as baggy-eyed as he is from lack of sleep, bad diet, and surely the attacks he's gotten recently from the industry, for hiring such accomplished, successful, beautiful, smart, women to man up his portal and work within his organization. For this, he's done an great job--I can even find it in my heart to forgive him for calling me a clown on TechCrunch reviewing my Anina Dress Up Game and insulting my CMO for wearing an above the knee skirt (Go Arrington for painting a positive image for women and supporting them in such a crude way--sarcasm). So how does it come that he has had such a change of perspective, a revelation to hire so many wiked girls?
I'm really happy not to be alone and wish those beautiful women to come again soon to Beijing and meet the fantastic techy Chinese CEO's and entrepreneurs over here. I hope they will also be at Le Web this year to meet again. Thank you also for having so much great food for our tech portal with all the fashion focused start-ups! Bravo! Keep going!
This year has already proven to be a big year in Fashion and Technology, with all the young women pitchers at 500 Startups this year, TechCrunch Beijing featuring fashion apps and companies, I am excited to see what Le Web will present this year for fashion, women, and technology services. Not to be missed, get your ticket now.
The fake iPhone sold in China is really popular here. It has dual sim cards and a whole bunch of cool accessories that the iPhone doesn't have. With Hermes starting a fully Chinese brand, and Ford selling off their cars to Chinese companies there's a whole lotta switching around going on. Maybe Apple will start to copy the accessories of the fake iPhone. Could be a good business for someone like me who doesn't appreciate touch screen blogging.