Frankfurt Style Awards Sponsorship 360Fash Tech Kits 2016

Frankfurt_style_award_2016_360fash-tech-kits


Frankfurt, Germany - SEPTEMBER 23RD - In my mission to empower fashion designers with good technology, I've decided to sponsor the Frankfurt Style Awards with our 360Fash Tech "Solar Bag" Kit and LED Ribbons. I love that the solar panels are flexible crystalline and 22.9% efficient - the highest efficiency that I have seen in the world. I really want to see what a fashion designer can create with this kit that charges a phone.

The Frankfurt Style Awards are unique because they bring together over 500 schools across Germany to showcase their vision of the future:

"The TOP60 fashion designer of tomorrow are presenting their unique designs in an world premiere. This year the partner country China is in our spotlight. Join us when we clear the stage for the FRANKfurtstyleaward 2016, showcasing a glamorous fashion show and Gala in the Alte Oper in Frankfurt on September 23rd , with a jubilant award ceremony, Chinese show acts, an amazing vocal artist, after show party und many more cultural highlights!"

If you are in Frankfurt and attending the Gala event, we will have a creative space where you can see several of the products made with our technology and meet our local team from International Designers Network.

Part of why I was really interested in this sponsorship with the Frankfurt Style Awards is because our team could reach out to 500 schools and show them how our kits can be used as a tool to teach their students integration and design with wearable computing. With minimal knowledge the fashion teachers can bring electronics into their classrooms with step by step instructions and support. It's really important that the next generation designers have the skills needed to approach the hyper-connected world we are moving into.

In the period from 26 August to 19 September all fashion enthusiasts may enjoy voting on line. On the Facebook page of Frankfurt Style Award you can click through the gallery of finalists and vote by a "Like" for his favorites. The three designs with the most "likes" are nominated for the Public Choice Award. Then on the evening gala on 23 September at the Alte Oper Frankfurt the audience will applaud the winner Frankfurt Style Award and he/she will receive a 360Fash Tech Prize!

After that, and with their new solar powered designs, the new creations will be showcased in the Shanghai during Shanghai Fashion Week 2016.


Models Should Support Young Designers

Anina-adam-fashion-20103203

(Models viewing the ESMOD Beijing Mobile Event Guide sponsored by 360Fashion at the Fitting)


Many times in my career when I started, I worked for free for this exhibition of that upcoming designer, or this editorial for that big photographer. As I progressed in my career I had less time due to bookings, and passed through a period where I was no longer doing free things for anything, that's called the money making period: when you are hot, you have to grab it all. Then you come to the top of the piramid and you are financially stable, with your clients, and booking less but for more money. This is the stage where it's time to start your next life projects and thinking, and to give back. Never forget the exposure that xyz designer/event/magazine/photographer gave to you when you started, and now it's time to lend your name to support with attention, contacts, and notoriety the next generation.

Anina-adam-fashion-20103200

I know some models just want to go to they gym or laze around in the sunshine (never!) all day dreaming lazy dreams of beauty, but it is in these moment that I promise you we are actually thinking, planning, diving deep into the soul to know what we are to be doing. 

Anina-adam-fashion-20103194

So it is with great pleasure and honor that I participated in the ESMOD Beijing graduate class of 2011 fashion show. Let me tell you! The quality of the designs were stunning. I have a few pieces that I would love to buy and I like all my outfits (of course since I"m the princiapal model I got my pick). The whole fitting was so super professional and many of my model friends from the New Silk Road Modelling School greeted me with "Anina!!!" and we instantly hugged (even though we cant really talk to eachother there's that model-bond). Sitting on my friend's lap I show her my photos I'd been snapping during the fitting of her and the other models. We laugh and she QQ Weibo's me and another girl Sina Weibo's me (there are so many social networks in China). I still cant write in Chinese....at least they can read my English.

Anina-adam-fashion-20103192

It's fun the imagination of the graduating class's imagination. Some highlights to entice you to stay tuned. You can see the article written, but it's in Chinese. The fashion show was covered by the whole Chinese media as ESMOD is a very prestegious school from France. 360Fashion are the proud sponsor, with the ESMOD EVENT GUIDE MobileMags fashion app you can download from the gallery and check out all the designers directly in your mobile phone!


Model Tip: Strutt your Stuff, Getting Ready for Fashion Week

Chinafashionweek It's getting to be fashion week in China and soon there will be so many casting and fittings and big competition between the Chinese models, the western models, and everyone else. Body size will be a major issue along with height and makeup. How to know what the designers want and how to get that job?

First, you need the perfect Casting Dress. It should be black and slim. If you hips are a bit bigger, wear a bra to increase your bust size and choose something with a slight A-Line.

Second, your makeup should emphasize your eyes but not be too heavy. Shadow with some brown or line it with some black, but make sure your features stand out with any spots covered up, dark circles whited out, and some gloss on your lips. If you have a round face, contour under your cheekbones with a slightly darker base or powder, if you have a long face soften it with some rose on your apple cheeks.

Third, she shoe is so important. It must be high high high. It must be black. It must be comfortable to walk in, it must give you support, and it must be fashion. No exceptions to the rule, you must make sure your shoe fits you Cinderella.

Fourth, cream for your hands, cream for your legs, cream for your hair, you should sparcle and shine. Don't forget to moisturize your feet, hands, lower legs, and thighs the night before your castings so that the skin is popping and smooth. Get a petticure, a manicure, and make sure you have rubbed off all that dead skin from your heels.

Fifth, relax and do some walking at home. If you have a mirror, great, if not get a friend to come and watch eachother. Feel what it feels to walk down the runway. When you are in the casting pretend you are on stage at the Chanel show in Paris. Cop an attitude they want to see power down the runway.


Sea Shepherd Charity Fashion Show Amsterdam 2010

So what I tried to do was show BOTH perspectives LIVE!Streming on our facebook application and it turned out pretty well I have to say, Thank you to Yun Chen who is long time 360FAshion members and helped out the cause. Hempworks Fashion shows are always crazy and for a good cause. Makes sense because they are an eco fashion company producing eco clothing--and their hemp farm is in rural China where they farm the hemp, process it, and manufacture the clothing on an organic farm. Amazing isn't it? Sea Shepherd is a group of x-Greenpeace activists who became too extreme for the organization and were kicked out because they took a more "active" approach to stopping the destruction of the planet. Now they have their own television show on a Animal Planet TV Channel called, "Whale Wars". What they do is go to the Arctic circuit with huge ships and try to stop the Japanese whale harpooning that is going on illegally. The Japanese kill about 10-30 whales per year by harpooning them to death, and then they put them on a processing ship and take the whale oil and toss the rest in the ocean--such a waste and as you know, whales are endangered species. Anina-sydney2068

Little did I know when I said "Yes, count me in!" to the Hempworks team as they are 360Fashion members since a long time, how famous this organization was and how well known. Before I left for China, my new roomate happens to mention that his favorite show is Sea Shepherd, and then proceeded to show me how they use naval tactics to disturb the Japanese harpooner. their idea is to run them out of business and bankrupt them by keeping them from doing the farming of the whales. I certainly didn't mind hanging out with the Sea Shepherd Captain, Paul Watson, and the rest of the crew for a good cause. Not to mention the Sea Shepherd / Hempworks clothing is really top quality and so hot!

What I love about working with Hempworks is that they totally GET my Anina.net story. They specifically REQUEST me to walk down the runway with my phone and film and live stream. It means a lot to me, and no wonder they are members of 360Fashion since a long time. Check out the HoodlambMobile Catalog here and the rest of the footage of the show on their blog.

60974_10150281526000294_103193360293_15020830_151543_n 

There is a final story to this whole post, which is that 2 Sea Shepherd jackets would not arrive in time, so as they are made in China from their organic farm, they had them sent to my office. The jackets were so heavy that I would have had to pay insane amount in overweight! So I had to take them out of my luggage, put one inside the other and wear them sweltering to death the whole Beijing, Moscow, Amsterdam flight. Only on the Moscow to Amsterdam was I glad I had them cuz the heating didn't work so I was all snuggly warm for some hours. But MAN to 2 jackets weigh a TON!

Anina-sydney2072 

Many thanks to my friend Alec who got me to the venue on time cuz boy was I tired!

Anina-sydney2067 

ps he's a world renowned photographer in the "hemp" world.


body sculpting lingerie show

It's colorful. It's tight. It's got lace. And it's an older woman's trick to look fit. Let me tell you, it's so tight. The lace helps it look better. Some pieces like Maria was wearing looked really lovely. But i can not help but wonder, what do you do if you want to go home with a man? It would be so hard to get it off!! :-) i mean really hard cuz it's so tight. You have to peel off the pants, unless you are as thin as Maria. Women! Eat right. Exercise. But in case you did not. . . You've got a backup in this body sculpting lingerie. It really works and makes your body in the right shape. But i would not wear this outfit to meet your hot date... In any case, the show was funny to do. Long as usual, but fun. You should have seen the crowds! They were photographing us and going wild screaming at the end of the runway!
Beijing-Model-Anina-2360.jpg