Model Tip: Strutt your Stuff, Getting Ready for Fashion Week

Chinafashionweek It's getting to be fashion week in China and soon there will be so many casting and fittings and big competition between the Chinese models, the western models, and everyone else. Body size will be a major issue along with height and makeup. How to know what the designers want and how to get that job?

First, you need the perfect Casting Dress. It should be black and slim. If you hips are a bit bigger, wear a bra to increase your bust size and choose something with a slight A-Line.

Second, your makeup should emphasize your eyes but not be too heavy. Shadow with some brown or line it with some black, but make sure your features stand out with any spots covered up, dark circles whited out, and some gloss on your lips. If you have a round face, contour under your cheekbones with a slightly darker base or powder, if you have a long face soften it with some rose on your apple cheeks.

Third, she shoe is so important. It must be high high high. It must be black. It must be comfortable to walk in, it must give you support, and it must be fashion. No exceptions to the rule, you must make sure your shoe fits you Cinderella.

Fourth, cream for your hands, cream for your legs, cream for your hair, you should sparcle and shine. Don't forget to moisturize your feet, hands, lower legs, and thighs the night before your castings so that the skin is popping and smooth. Get a petticure, a manicure, and make sure you have rubbed off all that dead skin from your heels.

Fifth, relax and do some walking at home. If you have a mirror, great, if not get a friend to come and watch eachother. Feel what it feels to walk down the runway. When you are in the casting pretend you are on stage at the Chanel show in Paris. Cop an attitude they want to see power down the runway.


Essential Model Gear: The Tall Tight Boots

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Essential Model Gear: Suede Tall Tight Boot with rubber flat soles for walking and keeping your legs warm and fashionable.

So you are supposed to wear the shortest of black mini skirts and you are supposed to show your legs on the castings. You are supposed to wear the thinest stockings so as not to add any extra inch to your microscopic stick figure legs and you are supposed to walk around in sub-zero temperatures on casting--Riiiight! What planet do those bookers live on?

Your cold weather weapon is a very tight black over the knee (keep those joints warm for when you mature) boot with rubber soles having grip (dont slip on the ice for fashion sake). This will keep at least half of your legs warm, are easy to remove when you get to the casting place, have soles so you dont slip and break an ancle while rushing around town, and are slim--so if you do meet that famous photographer, casting director, magazine editor on the street you will keep your twiggie figure and they will be green with envey.


Sea Shepherd Charity Fashion Show Amsterdam 2010

So what I tried to do was show BOTH perspectives LIVE!Streming on our facebook application and it turned out pretty well I have to say, Thank you to Yun Chen who is long time 360FAshion members and helped out the cause. Hempworks Fashion shows are always crazy and for a good cause. Makes sense because they are an eco fashion company producing eco clothing--and their hemp farm is in rural China where they farm the hemp, process it, and manufacture the clothing on an organic farm. Amazing isn't it? Sea Shepherd is a group of x-Greenpeace activists who became too extreme for the organization and were kicked out because they took a more "active" approach to stopping the destruction of the planet. Now they have their own television show on a Animal Planet TV Channel called, "Whale Wars". What they do is go to the Arctic circuit with huge ships and try to stop the Japanese whale harpooning that is going on illegally. The Japanese kill about 10-30 whales per year by harpooning them to death, and then they put them on a processing ship and take the whale oil and toss the rest in the ocean--such a waste and as you know, whales are endangered species. Anina-sydney2068

Little did I know when I said "Yes, count me in!" to the Hempworks team as they are 360Fashion members since a long time, how famous this organization was and how well known. Before I left for China, my new roomate happens to mention that his favorite show is Sea Shepherd, and then proceeded to show me how they use naval tactics to disturb the Japanese harpooner. their idea is to run them out of business and bankrupt them by keeping them from doing the farming of the whales. I certainly didn't mind hanging out with the Sea Shepherd Captain, Paul Watson, and the rest of the crew for a good cause. Not to mention the Sea Shepherd / Hempworks clothing is really top quality and so hot!

What I love about working with Hempworks is that they totally GET my Anina.net story. They specifically REQUEST me to walk down the runway with my phone and film and live stream. It means a lot to me, and no wonder they are members of 360Fashion since a long time. Check out the HoodlambMobile Catalog here and the rest of the footage of the show on their blog.

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There is a final story to this whole post, which is that 2 Sea Shepherd jackets would not arrive in time, so as they are made in China from their organic farm, they had them sent to my office. The jackets were so heavy that I would have had to pay insane amount in overweight! So I had to take them out of my luggage, put one inside the other and wear them sweltering to death the whole Beijing, Moscow, Amsterdam flight. Only on the Moscow to Amsterdam was I glad I had them cuz the heating didn't work so I was all snuggly warm for some hours. But MAN to 2 jackets weigh a TON!

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Many thanks to my friend Alec who got me to the venue on time cuz boy was I tired!

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ps he's a world renowned photographer in the "hemp" world.


Jefen by Frankie - Frankie Asks Li Tzi to Sign His Portrait

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Before Shooting Frankie asked Li Tzi to to sign his portrait that he shot of him. The thing is that most Chinese characters are compact and small, not big and bravado like French or English handwriting.

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So Frankie was asking (what I understood in the universal hand gestures and signs) was that Li Tzi make his signature a bit bigger and more artistic. It was just not really perfect so we all had a big laugh out loud when Frankie knelt down and did a bit of manual artistic retouching himself!

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I guess Li Tzi is going to have to get a bit more westernized and learn to write his signature with more GUSTO! Artists have an eye and this is just one more way that the Chinese culture is shifting!

Tiger - A Film Not to be Missed!

Tiger Trailer by Beaufort from Beaufort on Vimeo.

This film is shot by models, about modelling, and really I have to say I'm so excited to see it's launch in Australia! Its awesome and I really think it shows great insight. Model and director, James owns his own company, Beaufort Films, and I suggested he interview models in Australia about modelling and post them on the Beaufort blog in order to promote the movie. That evolved into a collaboration between Beaufort and 360Fashion so stay tuned for those interview to start showing up on the 360Models blog!

If you'd like to come to the DVD launch, here's the information below:

Tiger DVD Launch

Time: Thursday April 22 @ 8pm sharp

Location: Melt Bar, 12 Kellett St, Kings Cross

$10 entry and drink deals all night long.

8pm open.

8:30pm Special Tiger Trailer

8:45pm Beaufort

9:30pm Special Tiger Trailer

9:45pm Mushu

10:30pm Alter Ego Mania

11:15pm The Protectors

12pm DJs

RSVP HERE


Winter Australian Fashion

I've been running around Sydney and watching all these hot little dresses...and ugg booths? I never thought that ugg boots could be a fashion statement until I met my friend, Joanna--she dressed them up with stretch pants from American Apparel and a men's blazer looking really hot! Walking around the silk market in China, I found a lot of counterfeit ugg boots. I didn't even know what was a counterfeit ugg boot until I read about it on this ugg boot site.

"A fake ugg boot (the style) is easy to tell because the inner fleece appears shiny and is not spongy and soft like sheepskin. The websites selling these will sometimes describe their boots as ‘sheepskin lined’ which means they are synthetic. Ugg boots are comfortable because they are thermostatic (warm in winter, cool in summer). Synthetic ugg boots are bad for your feet because they sweat which leads to moisture odor and bacteria build-up. The price is also a fairly decent indicator, sheepskin is a natural material and so it is quite expensive to buy, extremely cheap ugg boots will always be synthetic simply due to the cost of production. A fake ‘UGG Boot’ the brand (replica ugg boots) will often be synthetic or made from inferior sheepskin. Unfortunately it is no longer to tell an ugg boot is authentic simply because of where it is made. Due to global economic pressures 99% of the world’s ugg boots (including the UGG brand) are manufactured in China. Take a look at all your high street label clothing; nearly all of it will be manufactured there. On a positive note, this shows that quality from China is now exceptional."

I'm telling you...ugg boots are on almost every Australian's foot. If I stay here any longer, I may have to get a pair!


Shoes, Fettishes, and Online Gratification

I was going to nix NAXMIX from my twitter when instead I clicked on a link and went to a review of a shoe exhibition.

NAXMIX: "a unique collection of more than 2700 pairs of shoes from more than 155 countries and regions. Amongst them are some very rare pieces of North American Indians, Eskimo's, African tribes, Berbers, Bedoeins, Mongols, the Ottoman and pre-Inca empire. Large parts of the collection find their origin in Japan, India, Iran (Persia), Tibet and Pakistan. The Chinese part of the collection cannot be found in any Chinese Museum. Europe is represented from Iceland to Russia, and from Lapland to Spain. 'Karara' shoes, made from emu feathers and human hair were worn by local Australian executioners during the Kadaitschi ritual. Magnificent bridal shoes come from Afghanistan, India, Syria and Turkey. As a real Dutchman he also collected many clogs. On the 19th of September 2006, Guinness World of Records confirmed that William (Boy) Habraken collected the largest collection of tribal and ethnographical shoes in the world."

Then I was off dreaming of shoes, shoes, shoes, and stumbling upon the Bondi Market, I discovered Shoes of Prey.


Nina Maya AW 2010 Mobile Catalog

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Yesterday I had the pleasure to meet up with Nina Maya and we created her AW Collection in as a mobile magazine. It turned out so very well.  I really liked how we created details of the garments, showed the campaign photos, and ended with some backstage. Really like a magazine.

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For those of you who have Nokia phones, just point your bar-code reader to this graphic and do a quick and easy download.

Applications for fashion designers to put their catalogs into the mobile are:

Mobile Promotions

Let your current customers take something home with them in their most personal device.

Previews for VIP

Let VIP customers have a preview of what is upcoming in order to get planning their fall season wardrobe.

Easy Buying

Customers can walk into department stores and easily request items thanks to the item numbers listed and the photos.

Personal Communication

Have a personal communication with valued customers, keep them closer to your sales, and your network for those who have chosen to receive mobile communications.

Easy Access

The mobile phone is one of the most personal devices. People are more often to browse content and information while waiting somewhere on the go, than to sit in front of the computer reading emails.

Forward Thinking

Brands who are entering the digital era have more possibilities to reach global customers than ever before. Brands who use applications now, before the space is saturated will become more known easily.