CRI Radio & TV Interviews Anina Net in Beijing, China about 360Fashion Network

Ever wonder what it is that I am doing in China all this time? Well, here's your chance to see it. CRI Radio followed me around during our 3D Festival rampup and you get to see me building the robotic dress, talking about fashion and tech, and executing the 3D Festival exhibition. It's pretty go-go-go and at the same time it's pretty much fun. It is certainly not easy, but in the world where we get to choose what we want to do, I am following my passion.


Ambassador of Finland Hosts Event for 360Fashion Network & Pekka Salokannel

The Ambassador of Finland hosted an event in his residency to honor Mr. Salokannel's 3D Printed eyewear and jewelry freshly printed in Finland on March 28th, 2014. The event brought the leading design and fashion experts together to view Mr. Salokannel's collection. Represenatives from Beijing Design Week, Red Star Design Award, Beijing Design Institute, 751DPark, and CNGA all gathered to learn about Pure Design from Finland as demonstrated by Mr. Salokannel's work.

"I'm very honored that we could showcase the excellent work of Pekka Salokannel in China during our 360Fashion & Tech Exhibition." said Anina.

Read more about the 360Fashion & Tech exhibition here!


What is NFC? NFC是什么?NFC means “near field communication” system.

NFC Technology

powered by 360Fashion Network

由360时尚网络提供技术支持

1、What is NFC? NFC是什么?

NFC means “near field communication” system. It uses an RFID tag and a built-in mobile phone reader to pass information between objects when touched together. An example of NFC is when people scan their Beijing metro card to enter the train area. The metro card uses an RFID chip to pass information to the metro card and allow the gates to the train area to open. The most common form of NFC used in fashion is to track freight on clothing items or shipments to protect against lost or stolen materials.

NFC是指“近距离无线通讯”系统。当两个物体相接触,它使用一种射频身份识别标签和一种嵌入手机的读码器,将信息从一个物体传输到另一个物体上。举个例子,当人们在乘坐地铁的时候刷卡进入,“一卡通”内就有一种射频身份识别芯片,它可以把信息传输到“一卡通”中。从而刷开地铁的闸机门。在时尚界, NFC功能普遍用于记录服装或者货物的重量,防止物品遗失或被盗。

2、How to use NFC and the ESMOD Technology Textile Collage? 如何使用NFC和ESMOD科技纺织品拼贴画?

a. Using the phone provided touch the phone to the fabric on the wall. 请使用所提供的电话接触展示墙上的纺织品。

b. The phone will vibrate and ask if it should display the information, click YES 电话会发出震动声并询问是否需要显示信息,请点击“是”。

c. The name of the fabric and information will be displayed on the screen of the phone. 电话上会显示出纺织品的名字和相关信息。

 

3、How can I use NFC in my business? 我如何在经营中使用NFC?

NFC can be used inside physical stores to download coupons and discounts from posters, create check-in areas for VIP guests, or link to additional information in the store environment. It can encourage new customers to come inside and try new collections, download an app to the mobile, or watch a video. NFC is useful because it is a 2-way communication and can be used in customer loyalty programs and events.

在实体商店中,您可以使用NFC下载海报上的优惠券和促销信息,开辟VIP客户登记区域,或者连接更多的商店信息。这样一来,能够鼓励新客户走进商店体验新品,并且用他们的手机下载应用程序,或者观看一段视频。由于NFC运用了一种双向通讯模式,所以它也可以用于增加客户忠诚度的项目和商业活动中。


Girls in TechCrunch

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Beijing, China - TechCrunch Disrupt Beijing Event - Women in Tech Coverage
I recently had the pleasure of being invited to the TechCrunch Beijing event on October 31-November 1st. It was quite epic as the French decided to participate in their favorite pastime and strike at the airport. I waited a lovely 8 hours until my flight, having woken up at 5am with no alert that there was a strike. I arrived half way through with a big luggage to the event. Trying to hide it behind the reception, I quickly made my way into the hall to listen to the presentations half asleep.

I quickly woke up as I saw a stunningly beautiful woman on the stage interviewing one of the speakers named Sarah Lacy. Confident, savvy, and with a dark red lipstick with long hair, she announced that she had just had a baby and had none the less left her family to attend to the TechCrunch Disrupt event.

During the break, I went to say "Hi" to some of the speakers and as I was over in the press section I started to see other beautiful, savvy, women walking around with clipboards and official TechCrunch badges. I approached one of them only to find she was not at all fierce and intimidating but rather lovely, kind, and helpful. As I thanked her for their invitation, I also mentioned how excited I was to have so many fashion focused topics to write about for 360Fashion Network's tech section. It was a surprize as 360Fashion Network has been so long the lone duck in that sector. She smiled at me and said that I should talk to another beautiful, sexy, woman typing furriously at her laptop who manned the fashion news on TechCrunch.

My head started spinning, asking what was going on here--there seemed to be no men heading up the TechCrunch Beijing event--I was finally surrounded by beautiful, smart, techy women! So hats off to Mr. Arrington, who as baggy-eyed as he is from lack of sleep, bad diet, and surely the attacks he's gotten recently from the industry, for hiring such accomplished, successful, beautiful, smart, women to man up his portal and work within his organization. For this, he's done an great job--I can even find it in my heart to forgive him for calling me a clown on TechCrunch reviewing my Anina Dress Up Game and insulting my CMO for wearing an above the knee skirt (Go Arrington for painting a positive image for women and supporting them in such a crude way--sarcasm). So how does it come that he has had such a change of perspective, a revelation to hire so many wiked girls?

I'm really happy not to be alone and wish those beautiful women to come again soon to Beijing and meet the fantastic techy Chinese CEO's and entrepreneurs over here. I hope they will also be at Le Web this year to meet again. Thank you also for having so much great food for our tech portal with all the fashion focused start-ups! Bravo! Keep going!

Read the reviews of the event here.


Models Should Support Young Designers

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(Models viewing the ESMOD Beijing Mobile Event Guide sponsored by 360Fashion at the Fitting)


Many times in my career when I started, I worked for free for this exhibition of that upcoming designer, or this editorial for that big photographer. As I progressed in my career I had less time due to bookings, and passed through a period where I was no longer doing free things for anything, that's called the money making period: when you are hot, you have to grab it all. Then you come to the top of the piramid and you are financially stable, with your clients, and booking less but for more money. This is the stage where it's time to start your next life projects and thinking, and to give back. Never forget the exposure that xyz designer/event/magazine/photographer gave to you when you started, and now it's time to lend your name to support with attention, contacts, and notoriety the next generation.

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I know some models just want to go to they gym or laze around in the sunshine (never!) all day dreaming lazy dreams of beauty, but it is in these moment that I promise you we are actually thinking, planning, diving deep into the soul to know what we are to be doing. 

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So it is with great pleasure and honor that I participated in the ESMOD Beijing graduate class of 2011 fashion show. Let me tell you! The quality of the designs were stunning. I have a few pieces that I would love to buy and I like all my outfits (of course since I"m the princiapal model I got my pick). The whole fitting was so super professional and many of my model friends from the New Silk Road Modelling School greeted me with "Anina!!!" and we instantly hugged (even though we cant really talk to eachother there's that model-bond). Sitting on my friend's lap I show her my photos I'd been snapping during the fitting of her and the other models. We laugh and she QQ Weibo's me and another girl Sina Weibo's me (there are so many social networks in China). I still cant write in Chinese....at least they can read my English.

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It's fun the imagination of the graduating class's imagination. Some highlights to entice you to stay tuned. You can see the article written, but it's in Chinese. The fashion show was covered by the whole Chinese media as ESMOD is a very prestegious school from France. 360Fashion are the proud sponsor, with the ESMOD EVENT GUIDE MobileMags fashion app you can download from the gallery and check out all the designers directly in your mobile phone!


Model Tip: Strutt your Stuff, Getting Ready for Fashion Week

Chinafashionweek It's getting to be fashion week in China and soon there will be so many casting and fittings and big competition between the Chinese models, the western models, and everyone else. Body size will be a major issue along with height and makeup. How to know what the designers want and how to get that job?

First, you need the perfect Casting Dress. It should be black and slim. If you hips are a bit bigger, wear a bra to increase your bust size and choose something with a slight A-Line.

Second, your makeup should emphasize your eyes but not be too heavy. Shadow with some brown or line it with some black, but make sure your features stand out with any spots covered up, dark circles whited out, and some gloss on your lips. If you have a round face, contour under your cheekbones with a slightly darker base or powder, if you have a long face soften it with some rose on your apple cheeks.

Third, she shoe is so important. It must be high high high. It must be black. It must be comfortable to walk in, it must give you support, and it must be fashion. No exceptions to the rule, you must make sure your shoe fits you Cinderella.

Fourth, cream for your hands, cream for your legs, cream for your hair, you should sparcle and shine. Don't forget to moisturize your feet, hands, lower legs, and thighs the night before your castings so that the skin is popping and smooth. Get a petticure, a manicure, and make sure you have rubbed off all that dead skin from your heels.

Fifth, relax and do some walking at home. If you have a mirror, great, if not get a friend to come and watch eachother. Feel what it feels to walk down the runway. When you are in the casting pretend you are on stage at the Chanel show in Paris. Cop an attitude they want to see power down the runway.


Model Goal: Getting into Photographer's Printed Books (Zack Image)

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Photographers need to print books--I dont know why but believe me there's some editor somewhere who has their coffee table book on their coffee table. Some art directors somewhere have a bookshelf full of photographer's "portfolio's in print". I think it is because with a book photographers have the ultimate controll on the color saturations of their photos and can also go down in history and prove their manhood/womanhood or show to the world--I dont know--but they are nice to look at while you are waiting for the castings. For a model, you can believe me, you have just made history if you have the honor of getting your photo selected to be in a top photographer's book. They really only select the best of their best photos, so if it's you, girl you are boomin' and can show it to your children when you have them and say to yourself, "I have arrived to be timeless."

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I am really honored to be included in Zack Image's book. He's one of Beijing's top photographers and it's really hard to get to shoot with him as he's really picky. I've only shot with him three times! Why? Because he only likes long hair. I managed in this photo to get away with being shot with my short hair, otherwise he always puts the long hair on me. I love going down in history and he even gave me a copy for my nostagic records.