Beijing, China -- Another big step forward and a dream realized for me. I have always wanted to build a big exhibition for the fashion industry to show how to use mobile technology. I was honored and excited when the CHIC Fashion Expo asked me to create a 800 sq meter exhibition about Fashion & Mobile. I decided to make it really simple with 4 walls and on each wall 1 technology that is advanced but able to use today, in order to clearly teach how to use it.
I wanted to make the walls much higher than 4 meters, but there were regulations on how high you can go, but the main feeling was I wanted these big walls (8 meters) and tall walls, first to make people feel the size of technology, how bit it is and how it really is so important to us today--there is nothing without technology really that we use in this day and age. I wanted also to keep the walkway open, as this is the first area after the gates to enter the exhibition. I wanted everyone to pass through it, not go around it as I noticed people did in the past years of CHIC in this space. I wanted it open, white, big, and like a museum effect, so as to catch people's attention in their busy rush to do business. So they would stop for a moment and learn something.
It was a great success as you can see from the photos, many people stopping, trying, learning.