I had the great pleasure to be invited by McCann Erickson HK, to the prestigious Grand KAM FAN 2010 Awards Ceremony in Hong Kong, on November 26th. It was a glamorous event with all the top advertising agencies in Hong Kong. I was invited to give some awards to winners and I was one of the judges for the "Most Glamorous Man & Woman" attending the event. I was thrilled to be able to attend such a high profile event in Hong Kong and pick out a dress to wear from my friend Ahlaiya's exclusive shop "Creatures": A&B G/F, 14 St. Francis St. Wanchai, HK +852 25201912 Awesome clothing by appointment only! See some of the photos here.
Outside the dinning room, they had an exhibition with the finalists on display. The most thrilling of them all was the April Fool's Day Metro Campaign where users were allowed to write stories about Hong Kong about what will be in the future. The best stories were printed on April 1st and distributed throughout the city. All the stories were available to read online and it was really an exorcise in showing the concerns of the people and their thoughts about what the future will hold. Totally successful!
The winner was Leo Burnette for their IKEA "Curtains" campaign where in theaters they had a trumpet sound and then the curtains open...to reveal some curtains, then another trumpet award to open those curtains...to reveal more curtains...and so on until the final curtain (I believe these were even shower curtains!) with the screen showing IKEA. Really simple, really got the point across!
Another one I really enjoyed was the organic baby food with the trees on the diapers...very funny, and the Financial Times sent a ken doll to every customers saying that they had the perfect reader for them and outlined the demographic. Very funny. The diamond advertising was interesting and very detailed but very hard to read. I had to stand with my nose almost to the paper to really see all the diamond cutter drawings. Another one was for Greenpeace, with tiretracks--but when you looked closely you see the polar bears jumping from the melting icecaps. A work of art.
I fell in love with Hong Kong and it's tiny streets, and the desert of the evening was the treat to go to KEE Club (most exclusive club in HK) where Peter Kruder from "Kruder and Dorfmeister" was playing! I am not a girl that goes out all night but the music and the people in the club were too awesome to leave earlier than 4am!