2010 Beijing Fashion Forum-Culture & Art Saloon
Dessemination with 3G Technology
Russian models have a lot of Russian style. But this girl really blew me away in her awesome red and black pattern angora dress with funky overcoat. Great look i'd love to have myself in a cool location.
Not being able to be in two places at the same time, I missed the DLD Conference in Beijing and the big casting for China Fashion Week. There are clients that know me so I'm still busy so it's straight to castings I go with my various bookers like little red ridding hood.
It's China Fashion Week and this year the word on the street is that they are using less foreign girls and more Chinese models. So the competition is fierce between foreign models.
Because I'm well known in China, the Chinese models know me. I always try to speak the little chinese I know with them, and they think I am a cute little doll. I'm like the odd Chinese Model with Red Hair.
Models have the best style and in the ancient times of fashion before there was something called a stylist, the model would do all the styling. Maybe that is why beauty in those days had a different esthetic: models had to have the x factor, beauty, style, and brains.
Today, I do a quick shoe check to see what's coming up on the radar for the chinese market. No better place to catch a trend then on a model's dainty toes.
It's already happening. I heard some whispers about it on one of my latest trips but this is the first time I have actually seen a model without a book-instead, using an ipad!
It makes sense in a world where magazines are closing and opening online. Where catalogs are getting digitized by MobileMAGS (http://bit.ly/mobilemags). With the growing attention to eco leading to a forced paper shortage, models of course would be the first trend setters to jump ship from carrying the outdated, heavy, portfolio idea. And here, a Chinese model is in the lead!
At the Jefen casting the first model I've ever seen with an ipad in hand. I think the main reason would be is if you do a lot of runway, your main source of images are on the internet-so why print them out?
This holy grail of paper has to die in the world. And the iPAD is clearly leading the way. You can't do that on a kindle. I'm feeling suddenly very far behind. . .
This week it has been non stop foreign brands showing in the china fashion week time. Not in the china fashion week official calendar, but during the fashion week they will have lots of private showings. Makes sense since the buyers will be in town, show it around. New foreign brands take advantage too by leveraging the fashion week hype.
But that means increased competition for models, foreign and local. The Y3 casting drew over 50 models to strut their stuff. I wonder if Mr. Yamamoto will be in town himself?
I have long since wanted to participate in the Dalian fashion week. I heard stories about how lovely was the city and how the big brands such as Gucci, Armani, and Versace had stores there and did fashion shows. I was curious also if there were any local fashion brands in Dalian. So I was excited to be chosen to participate ties season.
The venue for the show was a new exhibition area called Z28 and was completely modern and so new that down in the basement they were still digging and drying it all out. The team working on the production were super professional regardless of the conditions. The upstairs area was shining and new marble with a huge conference room and a long stage. I think this complex will be a very popular venue and grow quickly in fame as an excellent venue to do fashion shows or events in. On the outside of the building they had a screen projecting the fashion shows and also inside. There was a whole complex of stores attached to the building and the street route was a direct main street towards the center of Dalian. Well positioned. Good venue.