He says you can use the media but you need be aware that the media talks back
Christine Ockrent rocks my world. She's awesome!
It's ironic that we are talking about trusting media, and there is a lot of media making going on. Now why do we trust these journalists and movie makers? Cuz we pay them? Cuz they come recommended? Interesting to me but probably because other journalists and papers are paid by other people and their Loyalty lies elsewhere.
People buy shares not because necessarily where the company is, but because they believe where it's going, and if you are managing their expectations, like Renault has done by announcing that they would have 2 rough years, you will still have their support.
