Streetlab is the new upcoming festival of pure coolness. Really. During Amsterdam International Fashionweek there is more than a invitation-only catwalk venue and some very exclusive party's. Since THE catwalk venue moved to the Museumsquare, Streetlab took over the Westergasfabriek with it's street couture. It was the first edition of the streetlab festival, and it was very promising.

Tshirts of the free art collective Boomerang www.boomerang.nl that spreads free art cards (and commercial ones) in whole Netherland
In large seacontainers there were little exhibitions of designers
Catwalk started with models walking out of the containers

It was partly hectic backstage, there were a lot of models in a small space so the noise was very loud. 'Partly' because in one way -i don't know how they did it- the rest was maintained and there wasn't totaly chaos. Big cheers for the organisation!

They kept me at the right spot at the right time the whole time


Artist were making their art during the festival!

Sneaker pimps, the worldfamous sneakerart exhibition, joined the festival 2 days, until it had to be in Milan or somewhere else.
Part of the exhibition were the shoe collections of famous people, here the one of Barbara Karel
Free translation: "Hey you; over there, with your difficult glasses, pants that are too tight, and fluor t-shirt, come in (we understand you)". This was to pull the attention of people to come in to the little league van -a mobile gallery- :

The very noticable collection of Marle Planten, graduate of Willem de Kooning academy (Rotterdam). It exists of Harajuku elements mixed with traditional Friese elements (Friesland is a provence of Holland). I can tell you the wooden shoes with those heavy wooden plateaus weren't easy to walk with..
Overall the conclusion is that streetlab is very promising, looking at the fact that it's the first edition! Designers like Bas Kosters, Daryl van Wouw and EnD joined the festival, and famous stylists joined too (Ruud vd Peijl, Sylvia Bentoh). The public was very special, honest, just doing their own thing. Also the designers personal and open for everyone: such a good atmosphere Some videoblogs will come soon!
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