Supermodel Anina and Brazil’s i2 tecnologia teamed up to create Anina
Dress Up, a fashion-memory game created using Flash Lite from Adobe. It
is available for S60 3rd Edition and S40 devices.
i2 tecnologia (PDF file, 271 KB)
veryElle organised an event for bloggers on April 14 to celebrate the magazine launch. veryElle is a paper and interactive webzine.
First, a look at the content of this launch issue:
veryElle's debut issue is all about heroines, women that inspire (why wasn't anina in there? ;) )
But also: Chloé Sévigny, the daughters of Mick Jagger and Keith Richards as well as Youcef Nabi, the man behind L'Oréal Paris
The web version is available now and has interactive content: interviews, making-of videos...
The team did a great job at presenting the magazine.
Two of the Elle ladies
Cathy Nivez, Sophie Fontanelle and Valérie Toranian
The magazine version wasn't ready yet at the time, but it was sent to us the following day:
*
YOU CAN WATCH THE 360FASHION SEGMENT HERE! Tremendous databases, wireless communications and the miniaturization of electronics provide opportunities to make major changes in the way people work and live. The Transformation Age explores the office, the marketplace, media, finances and our digital lives as they take new forms and remove the barriers of time, distance, wealth, education and even age. THE OFFICE The way an office looks and operates has changed dramatically in the past 50 years, and information technology - for better or for worse - has made a lot of those changes possible. Offices contain people who oversee or design products and services, market them and handle finances. I.T. continues to reduce the role of people in some of these functions while simultaneously reducing the importance of location. Anina Trepte is a high tech globe-trotting fashion model who practically runs her 360 Fashion company and web site with her cell phones. BROADCAST TIMES ON PBS ARE HERE
Continue reading "PBS Television TRANSFORMATION AGE DOCUMENTARY on 360Fashion Network" »
In China there are a lot of private clubs, the most exclusive one in Beijing i'm told is the Chang An club. You must basically be a government official or have an income of 5 Million dollars or more. Can you believe it! It exists. The west's perception of China is so outdated. There are so many wealthy people here. The Chang An club was closed for renovation and for their opening they will have a fashion show. You got it! We are wearing amazing dresses and this fitting is taking so long.
Wed 16/04/2008 07:03 Anina-net1126
We finished late on the shoot so i missed my plane and stayed the night. This morning 6am to the Shenzen airport and i fell asleep by these clocks and almost missed the plane! When i saw this clock i thought, wow i need one of those for the 360Fashion Team!
After the shoot i asked the photographer to take me to a massage place. The massage sucked but we ice to walk through one of these big internet places my friend was talking about!
Tue 15/04/2008 18:55 Anina-net1121
Why was this one of my favorite jobs? Because i'm NOT a lingerie girl and i'm so self conscious about my body. I have a 40's body, or you could say a brazilian body (no chest and big bum). It's not the coolest shape. On this job the other model had a stick boy shape, bust and no hips. So i really felt out of it for sure. But what i really loved were two things: the brand and the photographer. The woman who designs the brand, her factory is specialized in lingerie. Now i have tried all kind of bra: wonderbra, madenform, triumph, even japanese bra. No luck, i get no cleavage from any of them. But this brand gave me the biggest lift! WOW! Cleavage! A bust! And so comfortable! The panties too! Perfect fit and lifting up your bum! SO GREAT! Most panties when you have a bum don't really fit around your cheeks and end up ridding up on one side. This brand really hugged your bum and had special elastic bands i could see that kept the panties in place really well even though i was moving and walking around! So excellent brand. I want to get a ton of their stuff!
The other great thing about the shoot was the photographer. Even though i don't have a perfect stick body or thin legs, he made me feel so great about myself. Fashion can be so brutal. Sometimes you are standing there and the clients are just talking about your body like you're a doll. They can talk about how fat your legs are, how big your bum how flat your chest right in front of you like you are a store doll. And they can even make evil jokes or worse, complain and be dissatisfied. Really! And the difference between a Great Photographer, and a good photographer, is not only one who can do a great light, but one that can make the model in front of him SHINE and FEEL perfect. This photographer really made me feel comfortable and allowed my inner beauty to shine out. He's a great photographer in my book!
Tue 15/04/2008 18:49 Anina-net1115
Another girl showed up from the local market. It was cool to work with her.
Tue 15/04/2008 18:46 Anina-net1105
There were 4 makeup changes and this ghostly look was the last. Can you imagine me going home like this? I think i would have sacred everyone!
Tue 15/04/2008 12:37 Anina-net1097
Feeling very 40's
Tue 15/04/2008 09:12 Anina-net1081
They put makeup all over my body.
It's getting summer and i can confirm for you it was indeed hotter in the south of China. I stopped to get a pineapple for myself in the market the night before my job. I met up with my friend designer, Ahlyia, and he took me around the town a bit!
I flew to Shenzen for a job and the client put me in the motel168.com.cn and i have to say it was a great experience. It was a great example of how lots of budget hotels are trying to be super boutique and design hotels. Although they try i have to say that less is for sure more. . . High speed internet, crazy disco deco decor, and at least soft bed to china standards. I understood that if you get a VIP card then the price for the hotel is 168 yen per night! Thus the name of the hotel. . .
China is really crazy. Sometimes we go on these castings and then we stand on the street with the client looking at all of us! Is this a new meaning of street casting?? This would never happen in New York! In paris they would at least meet at a cafe. But this is the jungle of China! Anything can happen during China Modelling! The funniest part is you can filter the new models from the ones who have been here before. The reactions of the new models is shock. And the reaction of the models who have been in China at least three weeks is we don't even bat an eyelash. . .
ANINA DRESS UP brings reality into the virtual environment: real model, real designers, and real fashion, By bringing real-life fashion and technology together in an innovative mobile game, anina.net will promote designer talent on a global level from the palm of customers’ hands. ANINA DRESS UP opens a new market channel for innovative designers to reach future clients, by creating brand awareness through the mobile phone. It is a channel for consumers to discover local brands and new designers ahead of the curve.
Download the Game here to your phone: http://mobi.aninadressup.com
ANINA DRESS UP allows the user to read insider fashion news from the experts at 360Fashion and provides networking opportunities and news about the designers featured in the game.
The primary goal of the application is to give local fashion brands global visibility in the palm of clients’ hands, and lead to new talent discovery for buyers and journalists. To create a game geared toward the fashionable, from the insiders’ global perspective.
Participating designers are London’s, ELEYKISHIMOTO, New York’s Chesley McLaren, Holland’s Jolina Jolink, Daryl van Wouw, BLUEBLOOD, Jan Taminiau, DFF’s Conny Groenewegen, China’s Zebra Woods accessories, and Belgian designer Anja Austa. Zebra Woods and Anja Austa have both designed phone jewelry inspired by the game.
Its innovative user experience: it has an offline mode memory game where the players have to recreate the outfit shown to them under one minute. It has an offline free mode where players can mix and match their own outfits in their own time, with an online component for downloading new outfits to anina’s closet. When the player has finished making their own outfit combination in the phone, they can send the data via GPRS to an online gallery. In the online gallery, the public can vote and comment on the outfits.
Innovative technology is at the core of ANINA DRESS UP and is based on the following combination: Flash Lite by Adobe Corporation, collaboration with i2 tecnologia from Brazil, and anina.net’s interactive media approach. By bringing fashion drawings & information into the palm of players’ hands, designers can get their brand name out in innovative and effective ways.
Anina.net / Nokia Champion
Anina is a model with a passion for technology and the founder of the 360Fashion Network. She is a second year Nokia Champion, and wishes to encourage women world-wide to beautiful, intelligent, and technological. www.anina.net
i2 tecnologia
Felipe Andrade / Nokia Champion
i2 tecnologia is a web and interactive company based in Brazil. Utilizing Adobe’s Flash Lite™ technology, i2 tecnologia provides innovative ideas and immersive experiences to the screens of mobile handsets, while driving the next evolutionary step in mobile content by delivering content to any device with a screen.
www.i2technologia.com
360Fashion Network
360Fashion is a network of high level fashion professionals using the latest web 2.0 and mobile technologies to create online media. 360Fashion is building a bridge between fashion and technology. www.360fashion.net www.360fashion.tv 
WHAT PEOPLE ARE SAYING ABOUT THE GAME:
http://vpod.tv/aninanet/453869
http://vpod.tv/aninanet/453815
http://vpod.tv/aninanet/453851
http://vpod.tv/aninanet/453878
http://vpod.tv/aninanet/453842
http://www.adobe.com/mobile/supported_devices/handsets.html
GET READY! IN TWO WEEKS THE PBS TELEVISION DOCUMENTARY ON 360FASHION: MPT | The Transformation Age. WILL ARRIVE TO YOUR USA TV SCREENS! I HOPE YOU WILL ALL WATCH IT AND TELL ME WHAT YOU THINK!
The future is closer than you think. Robert X. Cringely
Imagine digitally chronicling every moment of your life, never working from an office again and buying the majority of your clothes for a virtual "you" online. If these sound like far-off dreams of the future, think again.
With observations and comments from real world technology and business pioneers, and the wit and wisdom of host Robert X. Cringely, THE TRANSFORMATION AGE looks at the boundless opportunities and the overwhelming challenges.
Artus de Lavilléon
No Deposit – No Return (I'm Not an Underground Artist)
Elk Gallery
South side of Guanghua Lu, 400 meters east of the 3rd Ring Road and the CCTV
Headquarters. Go past the Kelun Building, then a long two-story building.
Turn right into the gate at No. 10 by the guardhouse, right again at the
bathrooms, and proceed directly west 60 meters to the gallery.
April 11th-20th, 2008
Open 3-9pm Thursday –Friday, 1-9pm Saturdays and Sundays
Opening reception Friday April 11th 6-9pm.
Elk画廊
光华路南，三环路及CCTV新楼以东400米。经过KELUN Building的招牌，一排两层楼房，然
后右转进入保安室一旁的大门，在公厕门口再右转，笔直往西走60米
四月11号至20号，周四、五的15:00-21:00、六
周五18:00-21:00。
Artus de Lavilléon is a Frenchman in China whose drawings combine social
observation with deadpan wit in scenes of people eating dinner, strange
airport encounters, nude self-portraiture and winsome females in the throes
of ennui, supplemented by cutting and very funny pitch-perfect rants and
overheard conversations. Sample lines: "He fucked it up when he could have
had it all – he said destruction was the new beginning," "Je crois que je
gagne!" and "She is an Art Consultant –Real is more powerful, she said."
With just the right balance of the illustrational and the finely rendered,
they are honest records of true-life experience that winningly mix
verisimilitude and a dollop of raunchiness. Along with the exhibited
drawings the fruits of de Lavilléon's forays to the stalls of Panjiayuan
market will also be on view, vintage Sino Socialist-Realist oil paintings
that have been enhanced by his textual interventions in Chinese, French, and
English. The functioning skateboard ramp that takes up most of the
exhibition space is the platform for viewing the work, and outside in the
courtyard a hauntingly poignant slide show projection documenting the
artist's mother's waning years will be playing with O.M.A.'s not-yet
completed CCTV Headquarters looming in the background. Originator and
principal photographer for the first "third wave" French skateboard magazine
Tricks, creator of Deadpan, one month long resident-in-performance inside a
display window at Le Printemps, responsible for illegally driving a tank
through the streets of Paris on the occasion of his collaboration with Marc
Jacobs and Jeremy Scott at L'épicerie, exhibited in Brazil, New York, Italy
and at Patricia Dorfman in Paris (with a show upcoming there in June),
contributor to L'Humanité, Jalouse and Wad (communist, fashion and urban
lifestyles magazines, respectively), and last but not least the founder of
the "Art Posthume" movement, de Lavilléon's acts of détournement and
"customization" range far and wide. Heroic subjectivity meets down-and-dirty
French skate punkism in a spiritual (and by association actual – his mother
and Guy Debord were friends) embodiment of the Situationist praxis of
refusal and Debord's exhortation to "go beyond art." A hippie aristocrat and
a product of both Catholic school and the streets, his oeuvre bridges the
worlds of the mass market, historical graffiti, and the museum. From Paris
to Beijing; art, humor, real life, and a commitment to his favorite artist
Kasmir Malevich's (slightly modified) dictum "In art, as in life, we need
truth, not sincerity." C'est la vie.
http://www.elkzine.com/gallery/
http://www.youtube.com/watch?v
Sun 30/03/2008 17:44 Anina-net904
Anina Dress Up game looks hot on model red Nokia N73
