I'm so thrilled! First time I have been featured on Intel iQ!!! Read the full article here: https://iq.intel.com/top-model-turned-fashion-tech-pioneer-inspires-new-makers/
I'm so thrilled! First time I have been featured on Intel iQ!!! Read the full article here: https://iq.intel.com/top-model-turned-fashion-tech-pioneer-inspires-new-makers/
Several people on Facebook have been asking me if I am changing careers because I am being featured in more movies of late. "More" being the 4 that I have participated in small roles but secondary lead roles. I have also been in more videos and documentaries and TV commercials.
The funny thing is with all of these, is that I just play myself on TV. Every role I have gotten is actually me and something that has happened or is happening in my life. So it is very easy to say the lines and call up the emotions.
The answer would be, no I am not changing careers- I have a full time job being the CEO of 360Fashion Network and I don't have time to go on castings every day. But at the same time, I have been a fashion model my whole life until now, and if there is time and I can fit it in- it's a nice break from the pressure of raising a company. At the same time my goal has always been to make tech cool and to attract more women to a technology career. The modelling and acting keeps my feet on the ground and makes my life fun and glamour Lis.
Now the main difference is that I'm making products with partners and brands, so I get to be my own model in the product photos or the video which is really for me the combination of what I stand for and want to promote, and what I love!
With all the Uber talk and women rising to important positions, I think there's nothing wrong with wearing many hats and doing many different things according to your skill set. Often times if I leave things into the hands of people I don't know, it's not done the way I want. So I put on the hat of producer, or model, or actor, and CEO. That's what really being CEO of a startup is in my book: it's the person who is willing to roll up their sleeves and dig the ditch if no one else can or is willing to do it. It's the person who is able to get the job done, and done well. It's the person who doesn't let the ship sink while watching the problems happen. It's the do whatever it takes to float and then, eventually to get that albatross into the sky to soar like an eagle.
I organized the second 360Fashion & Tech Forum meet-up and it was a success. We showcased the Azreal YM smart glove and we talked about the state of fashion tech. I really enjoyed to see the designers speak openly about their design concept and the engineers answer highly complex technical questions from our sophisticated audience.
you can read the full breakdown on the blog of 360Fashion Network.
Berlin, Germany - PRESS: Page-Online.de have given everyone a sneak peek at our upcoming launch with ROMASTER: The Qi Suit made with the 360Fash Tech "Gesture" Kit.
The Qi Suit was a particularly challenging creation because of the obstacles we needed to overcome in order to create this incredibly tailored suit by Master Li - the Golden Scissors award winning tailor who recently died, with my work with him as his last great living legacy on this earth. Although I could not speak a single word with Master Li, we had another way to communicate that transcended language: we had the language of innovation.
The main obstacle to this project was TIME. We only had 45 Days to complete this project and then launch it at Intel Developer Conference in Shenzhen May 13th, 2016. The second most prominent obstacle was CULTURE & LANGUAGE. The third most difficult obstacle was TECHNOLOGY.
With only 45 days to complete the project for the Intel Developer Conference 2016, we worked 45 days straight with very long hours up to 2:00AM the next day. We had to figure out the parts, order the parts, test the parts, and then build the LED patterns. Lack of sleep is not a good thing for a team because it leads to short tempers and not clear thinking. Some days we just had to roll up our sleeves and drink a lot of black tea.
CULTURE & LANGUAGE
With the whole team of 10 people speaking Chinese, I found myself challenged with only translation to help me explain and communicate how to execute the project. We had to revert to a lot of diagrams, and twice I had to pull in my friends who just for their kindness came in and solved the problems late at night. Also in using online project management software, the fashion team had no VPN's and were not able to follow the project in a "modern" way. The engineering team often did not get the whole specifications translated and thus we had mistakes that we had to re-do and would lose time. In these situations it is extremely important to be professional and to put your nose to the grindstone and not give up. To be flexible and willing to give up something but also to go back and re-do, including things that may have been lost in translation. #NeverNeverNeverGiveUp
Currently there are a lot of LEDs out there and we had to make quick decisions on what type we were going to sew into the suit. We made several tests and in the end forgot about LED Strips because it would be prone to fail on the weakest points: the soldering joints at the end of the strips. Flexible LED boards that we cut were too hard and would be extremely uncomfortable for the wearer. The final test, and ultimate choice were the LEDs in shapes on boards. This allowed us to create a poetic pattern, but had big enough holes on the back for us to solder them together with insulated thread.
Stay tuned for more of this epic story and the launch!
Berlin, Germany - #FashionTechBerlin Was a great experience and I am really grateful to be included and have had the chance for Michal Starost to join us and showcase his #RoboticDress along with showcasing RFactory Motion Dress, and LIBET LED Bags. The exhibition was really beautifully put together by #Elektrocuture and Lisa Lang, and we met so many new talents through the exhibition. www.360fash.com
I also got to know new people in person, whom I had only met through twitter or seen online. One of those people was Muchetta from FashNerd.com and the other was Amanda Cosco from Electric Runway. Both outstanding women with a clear vision of the future.
It was a great experience to be on the OTHER side of an event instead of organizing it - which Re:publica and Premium did an outstanding job at getting us all there, set up, and speaking. They were really flexible about presentations too. Coming from China there was no way to send all the videos with the great firewall blocking the uploads.
The exhibition attracted a lot of diverse people: from students, to journalists, to fashion brands - each one was really interesting to talk to and hear their feedback on our LED Ribbon and our 360Fash Tech "Robotic Dress" Kit. The exchange of information, the thoughts of the future, were all diverse. Some designers said they didn't want everything connected in the future, and that some things should remain "offline". Others expressed their interest in stepping a toe into fashion tech but didn't know where to start. Many were really wide-eye'd at what is possible and super keen to come with us on envisioning the future.
The Fashion Fusion contest was launched and the finalists have been chosen #FashionFusion is a great platform where we will see what kind of innovation comes out of it? Lead by Lisa Lang and there are designers in residence, the quality will be very hard to beat in turning those ideas into realities. #congratulations
Frankfurt, Germany - SEPTEMBER 23RD - In my mission to empower fashion designers with good technology, I've decided to sponsor the Frankfurt Style Awards with our 360Fash Tech "Solar Bag" Kit and LED Ribbons. I love that the solar panels are flexible crystalline and 22.9% efficient - the highest efficiency that I have seen in the world. I really want to see what a fashion designer can create with this kit that charges a phone.
The Frankfurt Style Awards are unique because they bring together over 500 schools across Germany to showcase their vision of the future:
"The TOP60 fashion designer of tomorrow are presenting their unique designs in an world premiere. This year the partner country China is in our spotlight. Join us when we clear the stage for the FRANKfurtstyleaward 2016, showcasing a glamorous fashion show and Gala in the Alte Oper in Frankfurt on September 23rd , with a jubilant award ceremony, Chinese show acts, an amazing vocal artist, after show party und many more cultural highlights!"
If you are in Frankfurt and attending the Gala event, we will have a creative space where you can see several of the products made with our technology and meet our local team from International Designers Network.
Part of why I was really interested in this sponsorship with the Frankfurt Style Awards is because our team could reach out to 500 schools and show them how our kits can be used as a tool to teach their students integration and design with wearable computing. With minimal knowledge the fashion teachers can bring electronics into their classrooms with step by step instructions and support. It's really important that the next generation designers have the skills needed to approach the hyper-connected world we are moving into.
In the period from 26 August to 19 September all fashion enthusiasts may enjoy voting on line. On the Facebook page of Frankfurt Style Award you can click through the gallery of finalists and vote by a "Like" for his favorites. The three designs with the most "likes" are nominated for the Public Choice Award. Then on the evening gala on 23 September at the Alte Oper Frankfurt the audience will applaud the winner Frankfurt Style Award and he/she will receive a 360Fash Tech Prize!
After that, and with their new solar powered designs, the new creations will be showcased in the Shanghai during Shanghai Fashion Week 2016.
New York, NY - Thrilled to be the topic of conversation on Queen of Raw! They really summed it up what I have been explaining in my many speeches and events. I really do believe that we need to get technology in the hands of creatives, and overcome obstacles to making it accessible. This will allow the masters of lifestyle (fashion brands) to start to bring technology into our everyday lives.
It's what I am working to bring together with hardware, e-textiles, and fashion over at our 360Fash Tech Lab in Bejiing, China these past 7 months creating our solutions. When I"m prototyping, I really would like to snap together pieces to try how things work, and I would like to be able to quickly get the hardware to do what I want using Visual Programming.
Read the interview here: https://www.queenofraw.com/the-raw-insider/5-reasons-anina-net-is-fashion-tech-today/
Read more about 360Fash Tech Kits here: https://www.queenofraw.com/the-raw-insider/power-your-fashion-without-coding/
October 8, 2016 Anina Net will be speaking at Fashion Futures #FF2016 in Soeul, Korea.
What am I going to talk about?
Well, of course I would like to talk about our 360Fash Tech Kits and showcase some of the fashion designers who have been using our kits to create smart fashion and smart accessories that use IOT to connect and react to the world using wearable computing. Everything is built into one kit, a fashion tech maker kit, or fashion maker kit.
The other thing I would like to share is all the other fashion tech labs in the world and what they are doing. With Lisa Lang in Berlin, to Anouk Wipprecht at Codame, to The Craft cropping up, Amanda Cosco with her Electric Runway, and more!
I want to talk about the challenges of creating a fashion tech competition, workshop and lab.
I"m going to showcase for the first time the Qi Suit by ROMASTER.
I hope to arrange some meetings in advance. There is a fashion tech accelerator in Seoul, Korea, and I hope more fashion tech companies will contact me or research and development organizations. There's so much coming out of Korea in terms of 3D Design and e-textile development that I have been reading about lately.
Really looking forward to going to the future!
Looking back over the years, I"m thinking back to the launch of 360Fashion Network and how I worked with Loic LeMeur who was with Six Apart at the time, Xavier des Horts from Nokia, and how it has lead me to where I am today of producing some of the biggest fashion technology events in the world.
Breezing back through google and remembering also the bloggers that I started such as Diane Pernet, Imran Amed, Erin Fetherston, and more, I knew at the time that blogging would evolve into the standard of the web because it empowered people to have their own voice.
At the time, I asked all my friends to start blogging: one photographer (Sonny Vandevelde), one journalist (Diane Pernet), one business person (Imran Amed), one model (Anina Net), one hairstylist (Patrice Delaroche), and more....and they agreed simply to help me as I had this plan to use my name and image to influence women to enter into the world of technology and get fashion tech going with more brands using technology (which they didn't want to at the time such as Marco Laconte points out at my event in New York at the time!).
For the event I had 3 areas: one area that was an installation where I explained in a physical format what is a blog. I had each person in the 360Fashion Network choose 10 photos, a quote, and a physical object to support the explanation--plus I had printed out the blogs so that people could actually SEE what was a blog.
Then I had a great interactive cocktail area where I had a huge metal net on the wall where I asked people to take photos, have them printed out wirelessly, and then write a physical blog post on a card that looked like the inside of a blog, and pin it to the net wall (effectively making a physical blog post).
By the end of the conference, the wall was full of photos and physical objects, and blog posts. It was a fun exercise to help people understand what was a blog.
(I wish I could find that photo of the panel discussion)
After the cocktail and the exhibition we started the conference and had over 50 people join us from both tech and fashion. You may recognise some of the regular suspects but it was fun to have the 360Fashion bloggers share their experience and explain why they were blogging, and what they thought of it/how it was helping them connect to the world. The other interesting fact you may like to know is that they were all blogging from their mobile phones--which I had to configure at the time from scratch every time they went to a new country, and it took me 2 hours to get the smtp server info from the operators (who instead wanted to sell me a mms package, but I had to insist to give me the gateway so that I could send photos, text and video directly to the Six Apart Typepad blogs). At the time, Nokia were the first ever to be able to LifeBlog.
At the time, I didn't realize that I would be creating the blueprint for my 700 square meter exhibitions I do in China with 110,000 people, or fashion and wearable tech runway shows with exhibitions and 500+ C-Level attendees at the IBM-360Fashion & Tech "Startup Runway & Innovation Awards". Yet looking back as I see my wikipedia page, I see that this was indeed the beginning of the fashion tech movement that I've been in for 8 years and that it was always a love of mine to use Art and Media to explain technology. What a super fun trip down flickr's memory lane. Funny how it was on October 3rd, and my events are all on the 3rd of the month...Please have a look at the first fashion tech blogging conference photos here:
Barcelona, Spain -- Mobile World Congress was a huge event for the technology industry--and now fashion thanks to Kim Arazi from N3 and 360Fashion Network. Off the plane I was so exhausted from the 18 hours of travel and then straight to work for getting the last items for the exhibition. Kim and I ran around the city looking for clear boxes to put all the great wearable tech inside to keep them secure and safe. We finally found them with white pebbles to make them look elegant.
Sometimes as leader you have to just roll up your sleeves and dig in to take the opportunity in the hand. It's exhausting when there's not enough time, budget, and manpower. Yet opportunity only knocks when you are ready to leap in and go to the next level. You can choose to stay where you are and wait for everything to be right--maybe that's just for the very well established and famous. For me, I'm still building brick by brick, territory by territory, millimeter by millimeter the 360Fashion Network to be the leading fashion and technology event producers in the world. To make our events strong we have to jump at the main opportunities. That means no sleep sometimes. That means pushing beyond human capacity. That takes super model strength.
I have to admit though that this trip I was pushed to the limits and beyond. To the point of hallucination and lack of sleep...yet it's bearing fruit.
Now if only LUFTHANSA WOULD FIND MY LUGGAGE! That's the only thing I have to say: LUFTHANSA SUCKS! Terrible service, terrible flight, and they cannot find my luggage. Lufthansa, you are no KLM, no DELTA, no VIRGIN ATLANTIC. You need to locate my luggage instead of saying "we have no information" and "we have no feedback from Barcelona and Frankfurt". I have very valuable things in my luggage that you cant replace. Step up your efforts LUFTHANSA!
Ever wonder what it is that I am doing in China all this time? Well, here's your chance to see it. CRI Radio followed me around during our 3D Festival rampup and you get to see me building the robotic dress, talking about fashion and tech, and executing the 3D Festival exhibition. It's pretty go-go-go and at the same time it's pretty much fun. It is certainly not easy, but in the world where we get to choose what we want to do, I am following my passion.
Its been an amazing start to the year: Started off in the presidential suite of an L.A. Hotel and an amazing road trip, over to Las Vegas for first time at CES. Showcased my robotic dress with Monster and Wearable World.
Last days in San Francisco with friends and meeting potential sponsors for my show.
Now I am back in China meeting big companies and fashion groups about the GSMA show in July.
Finally, tomorrow I have a big modeling job!
I fell across this photo of me from the 3rd Le Web and it shows how fast technology moves. Back then I was the lone fashion tech person in a sea of geeks. Now finally the moment has arrived and I am here with the fashion tech party just getting started!
Sent from my Windows Phone 8
In 2004 I launched my brand anina.net in an art exhibition together with the art posthume in Moliere's house in Paris. The exhibition was called "A new kind of supermodel" where I said through my exhibition, in the future it wouldn't be enough to just be a pretty face. That fashion models would need to be brands and use media and social media to promote fashion houses. They would need to be brand ambassadors, spokes persons. It has now come to pass.
As you may know, when I started 360Fashion Network, PBS television created a feature film about me. Bob Cringely followed me thru fashion week and it was one of the top viewed shows on PBS.
I had the great pleasure to be filmed again and share my 8 year experience of being an entrepreneur, again with Bob Cringely, this last month at Wearable World Labs in San Francisco.
It's great when you can look back and by telling your story share your advice with others and review your own accomplishments.
Many thanks to Dave Martinez assistant for snapping some photos.
I think China is in an interesting position for fashion tech: its the leader in clothing manufacturing and electronic components.
I recently attended the 50th birthday party of a fashion tech legend, Scott Jordan who makes Scottevest. I wore, upon request, the laser dresses created for the GSMA - 360Fashion & Tech Runway Show.
It was a big hit with my friend Robert Scoble taking very beautiful photos of me. Many women said they would love to wear them. The lasers made it look like atoms were flying around your skirt.
The dresses were also on display at the 3D Festival during Beijing Design Week. They were sponsored by Polish tech company Softax.
At the Embassy of Poland Event showing the GSMA - 360Fashion & Tech Runway Show I was interviewed by BTV for ChaoYang News about wearable technology and fashion. I said that we need to move wearable technology out of the sportswear industry and into high fashion. We showcased the misfit shine jewelry and dress created with Michal Starost. The sports tracking jewelry is suitable for women who love fashion, and one of the Misfit shines can be "plugged in" to the dress or jewelry in order to keep tracking, but doesn't have to look like a sportswear device.
Friday I presented the Misfit Shine tracking dress at SYNC conference by Pingwest on a pannel with Misfitwearable CTO. We also showed the GSMA-360Fashion & Tech Film section with Misfit Shine jewelry like I am wearing created by couture Polish designer, Michal Starost.
Beijing, China - The 360Fashion & Tech Exhibition 2014 took place at the W1 Hall at the CHIC2014 and it was packed the entire time as people entered the exhibition with full anticipation from last year to learn about new technologies to bring their businesses forward. They were not disappointed. Many people had never seen 3D Printing before in action and Tiertime UP! Printers were humming at top speed to produce the rings. The CHIC2014 brought new faces to the scene with many brands looking to solve the problem of their overstock, how to extend their retail space, and the major buzz word was O2O...how to bring their newly created e-commerce stores into harmony with their retail spaces. Our 360AR solution for creating a Virtual Boutique was a major success. Many brands found the presentation their overstock as a virtual interactive experience a excellent solution to their retail space.
No one yet knows the "right" way to bring the virtual and physical worlds together, however we are 1000% sure that Augmented Reality is the way forward. Building 360AR interactive retail experiences will certainly keep visitors entertained, longer in the store, and give them the feeling of co-experiencing the brand.
The Ambassador of Finland hosted an event in his residency to honor Mr. Salokannel's 3D Printed eyewear and jewelry freshly printed in Finland on March 28th, 2014. The event brought the leading design and fashion experts together to view Mr. Salokannel's collection. Represenatives from Beijing Design Week, Red Star Design Award, Beijing Design Institute, 751DPark, and CNGA all gathered to learn about Pure Design from Finland as demonstrated by Mr. Salokannel's work.
"I'm very honored that we could showcase the excellent work of Pekka Salokannel in China during our 360Fashion & Tech Exhibition." said Anina.